Are you manufacturing an item not easy to sell? Why do you think your product is a difficult one to move from the shelves? Could be it perhaps you have produced a low quality item? Or the fact that your brand is just not the people’s favorite? Or maybe you just stepped in the market and people are not familiar with your name or your product? If the answer to all these questions is no, then it still doesn’t mean there may not be other concerning issues. Maybe the problem has something to do with your custom packaging. Maybe that’s the reason customers are simply not interested in your items.
Take it this way, you manufacture vape devices and you don’t have a huge number of people buying the item. Even when you have covered all the important factors, still you find that the product is not flying out the doors with ease. Then what could be the reason? Here’s the thing. You manufactured the best looking product. But you were unable to get your hands on the best looking packaging. And this is where you have gone downhill. You didn’t realize that your packaging is as equally important as the product itself. In fact, in this scenario, the packaging was way more important than the product here. When you ignored this important element, you actually ignored the whole point of sale factor and that’s where customers are not interested in your brand or your product.
Remember that this is one of those defining elements that can make or break you. A bad packaging is like having a bad haircut, forever. And the sooner you realize this, the better it will be for you to deal with the situation instantly.
When you enter the supermarket, there are just shelves after shelves that are stuffed with products. But we know that from the same industry, there are many brands with similar products. And when you skim through the shelves, you realize how many there are offering the same products with the same features and same quality. After a quick scan, you decide to buy the one product from a particular brand, but that final decision is based on something. You choose the best looking packaging. The packaging was simply amazing, appealing, unique, innovative, alluring and attractive that it helped you decide that whatever is inside is going to be equally good. There were just so many things about the packaging itself that you couldn’t keep yourself from buying it.
Now do you know how you were able to make that sale? Well, probably because out of all those brands, you were perhaps the few of those not out missing out on any crucial factors. You were careful enough to make your packaging of high standards. Secondly, while designing your packaging, you ensured that your boxes told the customers what was inside quite accurately. Most of the times, customers look at a packaging, think it’s something – no matter if it’s exactly what they were looking for but the packaging mislead them – and go for another brand. This is the perfect way to lose customers if you please.
You need to do things right, and the right way to do that is to focus on the core issue that may be causing all the trouble and then try to send the product to the market. That will be easy for the brand to move its products. For this to happen, you need to do the following:
As simple as this rule may be, it brings in huge results. You have a high-end product, and the packaging is also of superior quality. But since you completely forgot the creative and innovative factor of it, you are still not making any sales. You are failing to grab the attention of the customers. Which is a reason why other brands are in notice and customers are paying more attention to those.
The design of the packaging and the creativity you throw into it plays a huge role if you ask me. You know that your key goal is to make people buy your products. Well then, you need to make your packaging interesting and exciting. From the countless products stacked up on the shelves, your packaging should be the one that holds the attention of the customers. They look at it; excitement occurs. They are intrigued and as a result, they end up buying the product.
When there is an element of excitement and interest in the packaging, customers are intrigued to know what this appealing box could hold within. And thus they buy the product and you are making a sale. Custom packaging for small business as well as large need to have that element of excitement and appeal.
In saying that, you have covered all these factors, still you feel people are not allured. Why would this happen? Well, the simple answer is, regardless of your amazing and intriguing design, you compromised on its quality which lead the customers to think the product too is of the same standards. You tell me, would you buy anything that is below par? No, right? Then how to do expect the customers to buy the same.
So you are saying that you spent a fortune on your product. But think wisely. How will the customer know about it? They can’t simply rip the packaging open, now can they? The only way to find out is through buying it, and when they are not interested in the packaging, how are they supposed to buy it. It would be best for you to make the packaging out of the best quality material available to you. When you use CBD Packaging using the best quality, you will make an impression that is going to be lasting and appealing all the way.
