Are you those brands that takes packaging as just simple packaging? Do you think that only your product should matter? Do you really think things work this way? If, being a business owner, you are thinking like that, then we’ve got news for you. You are setting yourself up for the perfect disastrous failure. Because your product’s Custom Packaging is as equally important as the good you wish to sell. In fact, there may be times when the packaging will be more important than the product. Because buyers base their decision to purchase an item on the packaging and not the goods. The first thing they are going to pay attention to is the packaging. Then when they approve the packaging, they move on to the product. Which is why you need to pay close attention on your packaging otherwise you are doomed.
This is how you will realize why your packaging is important.
You are quite aware of the fact the market is going to be stuffed with a gazillion similar products like yours. And all of them will have the same goal. They will all be vying for the customer’s attention and focus. There have been studies that show that about one third one the customers will base their purchasing decision solely on the boxes the products are wrapped up in. Therefore, if you are wishing for success, you need to have a packaging that should make your products a standout from the remaining competition. Which is why the boxes need to be appealing, unique and totally different from all the designs the rivals are coming up with for their packaging.
However, it wouldn’t be too wise of you to go overboard with the whole idea of designing and packaging. Of course, you need to have a unique and appealing idea. But overdoing will simply drive away the buyers.
The one thing perhaps you should do is think of an ideal that is, in every way, the perfect representation of the product you are packing inside. We have the perfect example of Terry’s Chocolate Orange. The company has introduced to the market a chocolate that is orange flavored. Now here’s the kicker. It’s even shaped like an orange with a wrapper that make it seem like the fruit. You too need to try that out.
But this doesn’t mean we are implying that you too need to have a product packaging that needs to look exactly like the good packed within. We have only given you an idea to get things started, only if you find it workable. Otherwise, the one thing you need to focus on is both the product and packaging blending perfect together. Everything on the packaging from the images, content, information, colors and patterns need to be in perfect balance. For instance, if you manufacture baby diapers, the packaging should say only that. It shouldn’t be giving out an illusion of anything else that is not meant for babies. Once people look at the packaging, they should be able to tell what could be inside.
Though we know finding an effective marketing strategy can be quite difficult for you. But we have a simple answer that can do wonders for you. You can use your packaging boxes for a change for this particular purpose. This is a relatively effective marketing tool. It will allow your products to be easily noticeable as well in the market or on display counters. The one thing that you need to do is incorporate the logo on your brand in the packaging design.
But here’s one thing to keep in mind. You need to pick out the most strategic location where you can place the logo. It needs to be ideally and perfectly positioned that everyone can easily spot it. For instance, how about you place the logo right in the center of your product packaging. Or perhaps the front.
You should know all famous brands do the same time. This is exactly the reason why they are so easily spotted and recognized too. These brands know they need to give their buyers the ease of identifying them, even from a distance.
Here’s another important thing to consider. You are creating a packaging that is going to say heaps about your brand. At the same time, the packaging is going to be the perfect reflection of the product packed inside. Given that reason, you need to ensure the packaging is communicating correctly.Brands Are Given the Right Kind of Recognition They Need or Deserve
You need to take some time out to think of all those brands out there that are your personal favorite. Have you ever wondered why you love them that much? Well, we can tell you the reason. It’s because they all have one thing deeply common in their packaging design that led them to being your favorite best. They all have a very memorable packaging design.
Just bring to your mind beverage giants Pepsi and Coke. Haven’t the two been around for decades? But in all these years, did you ever notice any slight change in their design or business logo? Well, perhaps you might have seen minor changes but that’s pretty much it. Moreover, their designs were super appealing and memorable, regardless of how simple and humble they were.
Well, here’s why they have been successful all this while. All these time, even after being in the industry for over a century, they have remained honest and true to their original design, look and identity. We are suggesting that you do the same with your Vape Boxes as these matter greatly. Staying true to your roots might seem like an old school thing, but it will really pay off in the long run.
