Are you one of those brands who thinks it can easily handle the Custom Packaging along with the product? If yes, then you immediately need to rethink. Otherwise you will be in a lot of trouble. And these are the reasons why:
Mostly people are attracted to packaging options that reflect their personal needs and preferences. Also, the likes and attractive features. These preferences usually become the trends of the packaging. If these are present in the boxes, then these options are there say they were created with the mind to please the buyers. However, the sad part often is brands are not aware of the ongoing trends. Which is why they don’t incorporate those in the packaging. And how can them. Their expertise is creating high quality products. But when it comes to packaging, they will have absolutely no clue. So when the brands are quite clueless about the packaging, how will they know anything about the trends? This is why brands at times fail. They fail to understand their packaging options are important and they need an expert for the job. They do not hire anyone for the purpose. As a result, they end up making horrible packaging choices that do not reflect any likes of the buyers. Buyers need to know they are being listened. This can be done when brands have all the latest trends added in the packaging.
Buyers need the choices to offer them all the right features. Along with that, they want convenience in their packaging too. Now if brands overlook any one of these factors, they might be done for. For instance, the brands work on the convenience factor but then their packaging is quite dull and boring. The colors, textures and patterns are a mishmash. They don’t go in harmony with one another. At the same time, the outside packaging has nothing to do with the inside product, as it seems. Buyers do not need this kind of packaging. They want their packaging to offer them ease and comfort. They want a packaging that has all the features that will make them accept the product. But then again, brands do not know which features to add and which ones to skip out. At the same time, when it comes to offering convenience, that too might be a challenge for them. They need to design a trendy packaging offering the right amount of comfort and ease. That’s a daunting challenge brands might not be up for.
Often brands miss out on the chance of being famous in the market. Their products are not sold easily. It’s not because the products are a hard seller. The reason is mainly the packaging. Brands often do not realize how they need to personalize the choices. They have no clue about placing their brand logo and name on the packaging. How can they know where to place these? Both these factors need to be placed strategically so that the buyers can easily spot the brand. Often brands have their logo and name printed on the choices, but the location is not ideal. That is why they are not easily noticed by the buyers. The consumers often purchase items because they have the comfort of knowing who they are purchasing from.
Similarly, brands need to be careful about customizing their choices too. They need to make the packaging the exact shape and size of the product. The style and design too needs to be ideal here. However, brands will lack the right knowledge to be able to put up the right choices. And since they did not hire anyone for the job, they are left with their lousy decisions and packaging.
When brands cannot get packaging material at an affordable rates, they will add the cost to the product’s end price. Which means the product might be quite hefty in price. Add to it, when brands customize the packaging, make an appealing design, all these costs are being added to the final product price. Which means the product is getting pricier. And buyers will not want to purchase such an expensive item. The reason they can’t find affordable choices is they don’t have sources in the market to aid them. However, since the suppliers do this day in day out, they have a number of sources from which they can get packaging material at reasonable cost.
Brands will go for anything that they find appealing when it comes to material. But there may be a possibility that the material may not be the right choice for the product. They end up making packaging choices from the wrong kind of material. That too can compromise the product greatly. Maybe the packaging might result in the product getting damaged. Or the product being too heavy, the packaging might not be able to carry the weight. There are all sorts of possibilities. However, with a packaging supplier, these hurdles are easily overcome.
The design of the Cardboard Boxes needs to be a seller. If the design is dull, unattractive, boring, it will make the buyers look away from the packaging and hate the brand for being this lifeless. They couldn’t excite the customers with their choices. They failed to appeal to the buyer’s mind, heart and eyes. This is what happens usually when brands do not hire anyone for the job. They don’t know which designs to look for and how to make them more interesting.
