Lip balm is an essential item and most of the women can't step out without it especially in the winter season. The market for lip balm is unlimited; there are thousands of brands and millions of customers. It makes it a little difficult for new businesses to make their names. Cosmetic brands try different tactics to sell the product but often ignore the importance of well-designed lip balm boxes. A good packaging design not only retains old customers but also attract new shoppers.
Brands opt for different strategies to win the heart of the customers. If you rely totally on the product quality, it will cost you big in the future. The packaging is what shoppers see first and build their product perception based on it. If the box design is not on the point, customers will look for other options which you can't afford at all cost. So, if you are still using the standard solution for the packaging of lip balm, it is time to switch to custom packaging now.
Here are some tips and trick to start the design process of custom lip balm packaging
When it comes to cosmetic products, they are delicate and need special packaging solutions for complete safety. Ensure that product boxes should guarantee the protection of the inside product. The box size should hold the product perfectly without leaving too much or too little space. Use durable material so there leaves no need for inner packaging. If you lock at the packaging of the famous brand, you will not find any bubble wrap or packaging peanut in the boxes.
You will not see any product on the retail shelves without the brand name or logo. If customers like a certain product, they recommend it to the friends by the brand name, not by the product name. The logo is your unique identity. So, don't miss this marketing opportunity and make your logo part of the lip balm packaging process.
It is more than obvious that a brand can't compete in the cosmetic industry without using natural, recyclable and eco-friendly material. Customers will not consider you if the packaging boxes will be wasteful and excessive. Cardboard boxes are the answer to the need of nature-friendly boxes. These are affordable, easy to recycle and easy to reuse. Another material that is gaining popularity recently is the Kraft boxes.
Nowadays, people prefer the simple and minimal design in the packaging design. Gone are the days when you can have the boxes with shiny graphics and complex patterns. Simple floral or dotted patterns work best for the lip balm containers. If you want more simplicity, one solid color as a background with text printed in light color is great to go.
Transparency is a big factor in influencing customers to get the product. You cannot miss out on it as customers want to see the actual product before making the purchase. Inserting a small plastic window on the front will give the sneak peek of the actual product. The truth will help to sell the product in a better way.
Lip balm is a small, simple and cute product. Its packaging box should also reflect the same. Don't use too bright and intense colors in the design. Use colors that are easy on the eyes. The overall design should be soft, natural and not too complex. It will send positive vibes to the customers.
Are you ready to design the run of your new lip balm containers? You can follow the above guideline for all the lip products including lip gloss and lipstick boxes. Try it and let us know in the comment section that how the whole process has gone.
