When it comes to introducing your products in the market, packaging can be an afterthought for the brands. Apart from the quality and marketing strategy, there are a lot of other things which demand attention to building your brand. Neglecting the packaging means you are bypassing a golden opportunity to grow your business. When you showcase your product in the stores, you don't have many touchpoints with customers. So, it is essential to work on the ones that you have. One-third of the customers admit that product presentation impacts their perception. The impression you will leave on the shoppers can be a key touchpoint to build a long-lasting connection.
Before the customers see your product or connect with the brand, the packaging is the first impression. So, it is crucial to work on the Soap Packaging to draw more and more customers towards you. 50% of the shoppers admit that they have bought a product only because of its look. It is an easy way to initiate customer interest in your product and build excitement for the purchase. Not every brand has the ability to do it but taking a helping hand will be great. If you are still not convinced, here are some reasons that you may need a custom packaging solution in a competitive marketplace.
When it comes to the worldwide sale of soap products, the sale is estimated to be the trillions. It means that there is a tough competition waiting for you in the market, and you have to cut through it. If displayed without any custom box, all products will look the same on the shelves. So, custom boxes can make a point of difference for your brand in the competitive marketplace. Using standard stock boxes is not the solution to follow. It can make customers forget your products in no seconds.
Having a unique solution can be an amazing advantage for your brand. First of all, it helps to build your own unique identity. It can add an element of surprise to WOW the customers. When you want to win over the customers, building a strong visual identity is the way to go, and you cannot do it without a unique solution. Maybe, you don't know that humans are visual beings, and it can help you draw their attention with visual elements.
When you have built a strong brand identity, it is time to maintain it and be consistent with it through all the marketing channels. From the logo to the website to the packaging solution, you must maintain brand consistency for instant recognition. Think of it as an extension of the brand and an experience the customers have when they will receive your product. Take all the brand values and mission into the consideration and think about how you can bring them into the packaging design.
Reinforcing your brand values and communicating your story with Display Packaging is an ideal way to build your identity in the soap retail market. For the branding, logo and colors work best, but there are a lot of other elements to take care of. When it comes to maximize brand awareness, look for the most impactful ways. Most of the subscription and mailer boxes make it obvious to guess the recipient. It builds the excitement and anticipation for the great unboxing experience.
We all have experience of the childhood thrill of opening up the gifts and finding out what's inside. The same goes for unboxing or opening a purchased package. Unboxing videos are the phenomena that have taken the internet by storm. Customers record themselves while opening the beautiful boxes and taking the product out. Believe it or not, some unboxing videos have gotten millions of views. Whether customers will document their experience or not depends on the aesthetic appeal of the packaging boxes.
Not only the outside of the box matter, but you also have to work on the inside to influence users to generate the content. It is an amazing asset which you can use to market your brand and product in the online world. If a customer has a good experience opening the package, they are more likely o share videos and photos on the social media handles. You never know how a single video can help spread the word about your products and services.
When it comes to customer services, people always expect something high from their favorite brands. Custom packaging is the interaction of your brand with the customers, and it should be a way to add value to their perception. A branded and customized solution is a perfect tool to add excitement and thrill to the unwrapping process. It can make customers feel that they have received more than just a product and the brand is worth the investment. To enhance the customer experience, ensure that you are also offering more than a product.
The ideal way to elevate the brand experience is to personalize the package before handing it over to the customers. You can try adding a small thank you card or a greeting for special occasions like Christmas or New Year. Some brands also opt for inserting new product samples or discount vouchers to make customers come for repeat business. These all are smart tactics that can help you not only win loyalty but also repeat business.
In the past, custom packaging is only for luxurious brands. But now it is the need of every big and small business. Whether it is soap or Bath Bomb Packaging, your brand can easily get access to the branded solution. It matters more than you think!
