In today’s digital world, more and more brands are moving towards the e-commerce industry. COVID-19 is also the reason businesses move to an online platform. Selling your products online is great, but the only drawback it has is that brands are starting to overlook the importance of a customized solution. They are unaware that physical appeal and presentation of packaged matter are equally important as those of displayed matter. 93% of the customers are convinced to buy from a brand again after the first great experience. 70% of people have admitted that they fall in love with the premium packaging at first sight. How you package and deliver the items to the customers can influence the customer’s first impression. So make sure to leave a lasting impression on the receivers with custom Soap Boxes.
What makes an item jump out of the shelves? What are its unique elements? It’s the design. There is so much power in the packaging design that a large percent of the businesses are investing a big part of their budget in the design. It is one of the marketing tools which advertise your product and its benefits to the customers. If you overlook the packaging of your valuable items, you are missing an opportunity to capture the attention and tell your brand story to the customers. A small box is the first way a customer can physically interact with your brand. So it should always be on point. With a creative design, you can give your items the maximum shelf appeal and the ability to stand out in the crowd for strong visibility.
Brands work hard to ensure shoppers see their products on the crowded shelves. But displaying your items on the shelves doesn’t result in guaranteed visibility. You also have to put the effort into the packaging design. If you want boosted sales, make sure that customers have enough reasons to choose you over the others. You can easily meet this goal by providing all the essential information to the product boxes. Make the benefits of the packaged item clear to the customers through the design. Listing all the benefits attractively will surely grab the attention of the people. Using images, icons, and graphics is an ideal option to provide relative information. It will leave an impression of quality and authenticity of your business.
You have communicated all the benefits to the customers, attracted their attention, and created emotional appeal. But customers are still not ready to buy from you. So what went wrong? Sometimes the brand choice influences the purchase decisions in the stores. When it comes to making the right choice, customers find it difficult to leave their favorite brand. So how can you convince such customers? The only way to do this is to communicate distinctive brand benefits and combine them with the Custom Display Boxes. Convincing a common man to choose you over the competitors is not an easy task. But a balanced packaging design with product and brand benefits can help you achieve it.
We must admit that you need to offer something unique to the customers to appeal to them. Uniqueness is not only limited to the design or artwork. Once your item has captured the attention successfully, it also needs to hold the shopper's interest. Changing the shape and styles of the boxes can allow you to stand out. Sometimes a square-shaped box will not do what a die-cut box can do for you. You can be unique with a structural design, but changing textures and adding some finishes to your soap packaging can also deliver the desired results. Uniqueness and a higher visual appeal are the crucial elements of a successful design.
On top of all, a good design is also functional. Customers have chosen you from the crowded shelves and purchased it. But once they have taken it home, is it easy for them open and close the box. Is it simple to get out the item from the package and reseal it? Do your Custom Lipstick Boxes provide the maximum protection to the inside content? Is the package travel-friendly? These are some considerations that can turn an appealing design into the functional one. When you think about the customer’s convenience and their unboxing experience, you can turn the regular shoppers into repeat customers. In short, always keep your targeted customers in mind while designing your packaging solution.
The number of eco-conscious customers is growing, and it is time to give some thought to an eco-friendly solution. Sustainability is ruling the soap industry, and customers are not ready to compromise on it. More than 47% of the shoppers are willing to pay more for an item packaged in recyclable material. So if you are looking for ways to draw the maximum attention and boost sales, there is no better option than being green. You can respond to the changing demands of the shoppers by opting for fully recyclable and reusable material. If 9 out of the 10 soaps are packaged in non-recyclable containers, and one is in Kraft, which is going to stand out? We all know the answer!
