Reasons for Custom Packaging Being Important
Every brand wishes to be in the lead. They can very much do that, if they focus hard on their Custom Packaging. Brands need to understand the importance of these options so that they can bring their creativity at its best when design the choices. We have lined up a number of reasons that will tell you why the choices need your attention and why they are this important. Read to know:
Packaging Is the Perfect Weapon for Differentiating You from Competition
Brands already know that they will have to face a stiff competition. They are already up against countless brands with similar items. All of these products in the market are vying for the buyer’s attention. There are some studies that show nearly one third one the buyers will base their purchasing decision solely on the product packaging. Therefore, if you as a brand wish to be successful, then you need to make your packaging a standout. It needs to be appealing, unique and exciting from whatever your rival has in the market. It needs to be completely different; something never seen before in the market. A packaging that is easily going to differentiate you from your competition. However, going overboard will simply go against you. You need to make it unique, but with restraint. The packaging needs to be the brand’s ideal representation.
The Packaging Color Choices Can Sway the Purchasing Habits of Consumers
The colors that you will be using in the packaging will also play a key role in helping the buyers decide if they wish to buy your item or not. The human brain is going to react differently to all those unique and punchy colors that you have chosen for the packaging. In other words, the brain has its own unique way of reacting to certain colors of different types. Keeping that in mind, it’s highly important for the you as a brand to select all those colors that will perfectly blend with the product that needs to be packed inside.
So to make things easy for you, we are going to break it all down in simple words, for your comfort and ease:
- If you want your packaging to look playful and exciting, ideally you need to select light blue color for that.
- The color white in a packaging reflects purity, safety and simplicity. All of these feelings and emotions are depicted at the same time through the packaging.
- Navy blue is the ‘go-to’ color to give your packaging a rather professional look.
- Red is one of those colors that tends to excite the buyers. Also, it’s perfect for sending out those love vibes.
- If you want your packaging to spread feeling of happiness and hope, embedding yellow color in the packaging will send out that message.
- Green is the color of nature. So if you are a brand with nature-based ingredients, then you need to go for this color.
This is how things need to be done. You can make use of colors to evoke those different emotions and feelings. It’s up to you now to play all your cards right.
However, there is one thing to be kept in mind. Experts believe that brands probably need to restrict them to the number of colors they use in the packaging. It shouldn’t be more than three. Ideally, they should use two. Brands need to keep in mind, if they want their options to look professional and sophisticated and elegant, they need to make use of less number of colors.
Packaging Can Be Used As the Best Marketing Tool
There may be times when brands find it really hard to find the most effective and workable marketing strategy. Well, these brands need to know that their packaging options can serve that very purpose. So they should give their boxes a try for a change. The packaging options are relatively the most effective marketing tool that can make the products easily noticeable. So no matter brands place their goods up on the shelves loaded with similar items, or on display counter in the corner of the shop, they will easily be noticed. The only thing brands need to do is have their logo printed on the packaging. But keep one thing in mind. The logo needs to print at the best ideal location on the box. Some place where it’s perfectly positioned and can easily be spotted. For instance, the front of the packaging and center, these are ideally the best locations where the logo should be printed. If you have a look at the packaging of most famous brands in the industry, you will notice they are doing the same thing. And that’s the reason why they are easily spotted and recognized. These famous leading brands want their buyers to easily and comfortably identify them.
If you deeply think about it, the packaging that you are creating will have a lot to say about your business as well as the product packed inside. That is perhaps why you need to ensure it is communicating with the audience correctly.
Your Entity Is Going To Get the Right Recognition
Have you ever wondered why you are in love with all your favorite brands? Well, it’s best that you take some time out and think about the reason for you loving that brand so much. Is there anything in common among these brands? That could probably be the reason why you like them so much. Well, we think we might be able to answer this. The simple thing is these brands are quite memorable with their packaging options.
If you think about Pepsi, Coke or any similar brand that has been running for ages, you will notice a familiar pattern. It’s them not trying to bring about any serious change to their brand logo or the packaging design. They may have tweaked the design slightly a bit, but nothing more than that. This is perhaps the reason why they have been this memorable. The thing we are trying to imply here is the reason why brands succeed, even after being in the industry for decades. Why they are still the leaders and best at their game. They stay true to their original Cigarette Packaging design. They do not try to mess around with their original look. Their true identity is all that matters to them. You as a brand too need to follow in their footsteps.