Regardless of the type of product, packaging plays a very important role in the marketing, promotion, and advertisement of your product. Unfortunately, businesses tend to focus less on the packaging of their product; rather they spend more money on the quality of the product. This is a terrible mistake! The main reason for this is because businesses don’t understand the importance of boxes in marketing.
Take the example of Printed Mascara Boxes. When designed creatively, and uniquely, such packages help attract customers and build recognition of your brand. This doesn’t just apply to mascaras, but the positives of the right type of packaging can also be seen with cosmetic products, or beauty products.
Are you a business and you’re confused about mascara packaging, and whether you should invest a heavy sum for good quality and attractive packages? If you are, then you’re in the right place.
The main reason why companies tend to use boxes labelled with their company’s logo is because they understand the psyche of their consumers. The thing is, when it comes to cosmetics and other beauty products, women are very specific to what brand they want. This means if you already have a chain of loyal customers, it is more likely for them to notice your product because of your brand’s logo.
Mascara packages aren’t just a tool to attract customers. They’re also very useful when it comes to protection of your product. IF your product is in a delicate container, a cardboard box is going to help keep it safe from any damage. Additionally, by using materials that reduce the influence of external factors on your product, you can keep it secure. For example if your product is insensitive to water, the plastic container is going to protect it.
Cosmetic product packaging or any kind of customised box can be used to display information. It can be in the form of text, instructions, or even graphics. Take the example of Printed Cream Boxes. Often you will see the before and after effects of using the cream on its package. This helps to convince customers to buy a specific product.
A product might be of a distinct shape which might make it inconvenient to store it. Take tube foundations for example. It becomes harder to store a tube compared to a box. Also, there are more chances of the product getting damaged without a box, than in a situation where it’s properly packed.
Now that you understand the role boxes play in the marketing of cosmetics or makeup products the next step is to understand how you can make them look more appealing to catch your customer’s eye. Here are a few tips that could come in handy:
• Don’t Use Too Much Text
One common mistake most manufacturers make is that they add too much text to their package. A customer isn’t going to stop and read what’s written on your box. This is because they want to make quick buying decisions. Therefore, if your package is full of text, there is a high chance that they’re not even going to look at your product. This is why you must only include what’s necessary.
• Use Colour Schemes That Represent Your Brand
It is very common for businesses to choose a colour scheme that’s completely unrelated to what their brand is representing. For instance, a food business isn’t going to use pastel colours to represent their products. Remember that each colour is a representation of a specific emotion, or theme. Have you even wondered why the McDonald’s logo is red and yellow? It’s because these colours are associated with hunger. Thus, when it comes to colour schemes, you must choose wisely!
• Use Graphics That Help You Convey a Message
Meaningful graphics can be a very effective method of convincing customers to buy your product. It is more likely for a customer to be convinced by something that they can connect too emotionally. An example could be that your firm donates a percentage of its profits to feed hungry children. You could use a graphic to show this, and hence convey your message. In some cases, you might need to use text with graphics to explain what you’re representing.
Although it might seem unnecessary, but the right material for your box matters a lot when it comes to the presentation of your product. Why would you use a box made of cardstock to pack fast food? That sounds inappropriate, right? That’s what we mean by choosing the right material. In order to choose the right material or your box you must look at the nature of the product you’re selling. Cardstock boxes wouldn’t be appropriate for food, but they are appropriate for perfumes.
The physical appearance of the box matters more than you can imagine when it comes to presenting your box in an attractive manner to your customers. The first thing customers see, even before they look at what’s inside, is the outlook of the box. This is enough to judge the importance of the design. There is various type of box designs available in the market for example, pillow packages, or boxes that slide open, even the same old rectangular containers. Again the type of design you use depends on the type of product. You can modify a certain box to make it look attractive. Undoubtedly, packaging plays a very important role in the marketing of your products. Printed Cosmetic Boxes are going to attract way more customers, compared to a plain old cardboard box. The more effort you put into your package, the more customers you’re going to attract!
