As a brand, you are trying to set your mark in the industry which seems like a splendid idea. However, when you overlook a number of factors related to your Pre-Roll Packaging, you can land yourself in some trouble. In fact, setting your mark firmly won’t be an easy thing. You need to stay away from this mess.
Companies sometime tend to use average quality packaging which is one of the biggest mistake ever. Their view is that they have worked hard and spent enough on their product. They think it’s enough having a high standard product. But they can’t think beyond that. The one thing these manufacturers don’t realize is the customers can’t get to their product directly. They will first need to like the packaging first. Your packaging needs to get their approval first. Then will the customers be able to make their way to the product.
But when you are using below standard packaging choice, how do you think that will be possible? You are simply sending out the undesired messages and vibes to your customers. Your packaging will have them thinking that product inside too is of the same quality. But you know that this is not true. But worse part is that the customers will never be able to find out. Just because you made a silly yet biggest mistake ever. You used substandard packaging that made the buyers think that the inside product too is of poor standards. Which is why you need to go the complete opposite direction and use high quality choices. Avoid making such mistakes.
One another thing perhaps you might be neglecting is going for the durable and sturdy choices. The thing is, many a times you have a fragile product with you. It needs proper care and attention. If you don’t give that, the product won’t be able to retain its shape. You need to be careful here whole handling the product. This is why we think you need to place the product in a packaging. It needs to be the kind that will look after your product after you’ve sent it out to the world. Keep in mind all those harsh processes and procedures your packaging and product both need to go through. Shipping, storing, transportation, shelving. Sometimes your packaging can be mishandled too. Now think if you didn’t have strong or durable enough packaging, you will end up with returned broken product.
Another thing you also need to consider, even though your product is not a fragile one, still you need to think of having a durable material wrapped around it. Because once an item gets damaged or breaks, no one is going to buy it. The product is going to end up with you. Not just that, you will be the one paying for the irreparable damage. The cost being one your item and the other your customers. This damage won’t stop here. The word of mouth is considered the strongest tool to get any kind of message conveyed. When the customers will start bad mouthing your product, do you think others will want to buy your items.
When you are about to design your packaging, sit back for a moment and think to yourself, would you ever buy a packaging that is sending out the most unappealing, boring and dull vibes? I’m assuming the answer would be no. If you can’t buy such a thing, how do you think your customers will want something like that? Best you focus on adding some life and zest into your packaging design. Make sure you are creating a design that is exciting, interesting, enticing and appealing all at the same time. The boxes should have the ability to evoke feelings and emotions of the buyers. When the design is super dull and boring, no customer will be interested in looking at that, ever. You might be able to get a bit of accidental attention but that’s pretty much it. But then you need to also realize that you are up against some stiff competition, products that are lined up against yours with better packaging choices. Who do you think the customer is going to go for, your brand or another one?
You need to avoid having a dull looking packaging that is failing to grab the attention of the audience. In fact, you are not even being noticed. You are constantly losing sales. At the same time, customers too. You need to put in all your hard work and effort to your design. You need to make it exciting, enticing and appealing to win sales and regulars.
Manufacturers are always trying to make their packaging design interesting and exciting. They wish to add that enticing touch to their boxes. However, sometimes in an attempt to do so, they tend to go overboard with things. Sometimes, there are just a little too much colors, textures, patterns, and images on the box that everything seems so mishmash. This is not an ideal thing for your brand image because the customers are going to get confused with this type of packaging. They will feel they need to look for another option that isn’t this much busy or doesn’t reflect so much dubiety.
Your brand doesn’t need to represent such a mayhem. This could be the biggest mistake you could be making for your brand. For instance, you have the kind of font on the packaging that people simply cannot read or even make out. Or maybe you’ve added a bit too much colors on the boxes that will make everyone’s head spin. The thing is, there is just too much happening on your packaging that it is making everyone who looks at the boxes feel dizzy. It will be like a feel that the customers immediately need to look at something else to avoid this headache. Keep in mind that such a thing is not a healthy sign for your Dropper Bottle Boxes. You yourself are giving your customers a reason to walk away from your products. You are sending them off to other brands. In fact, you are giving your rivals a chance yourself to surpass you.
