Perfect Recipe to Go Downhill With Cardboard Boxes
We know that all those companies that have gone down the Cardboard Boxes packaging path are really enjoying the countless benefits these choices have on offer. And not just for the product itself but for brands too. However, not all of them are blessed in this matter. These are the companies that are struggling harm to have their products moved from the shelves to the cash counters. In fact, they fact the challenge of customers even noticing them. But why is this happening? These brands often think why they are facing such a hard time. But the question is, why is it that way? We mean people are shopping for similar products from other brands. Then what’s the matter with yours?
Well, if we tell the truth, it’s perhaps something you are not doing right with your packaging boxes for your products. We know that you too have a packaging for all of your products, same as all the other brands in the market. But then again, they are doing so well and you not. The reason is the other brands are focusing on their product as well as packaging. Whereas you are just trying to place all your emphasis on your product and ignoring the packaging completely. Just think about it! All the other brands and businesses in the industry are making it huge. While you sit around idle because you have no sales. Your product sits up there on the shelves, lonely just waiting for someone to buy it.
You probably must be think that you simply following all those rules that need to be to have that amazing packaging. But then again, there may be something that you are definitely missing out on. Maybe your packaging is the real problem here. Whereas it needs to save you from being a complete train-wreck.
So now that this part is covered, you are now aware of the fact that you are doing something wrong that is causing you all this distress. You are not being careful with your choices as a result of which your packaging is a total disaster.
Perhaps it’s something from the list below:
The Material You Are Using May Be Inappropriate
We can give you a number of reasons for using the right packaging material for your product. The first thing is, there are some products that can either leak or spill. The packaging material should be such that it can sustain all the moisture and be able to hold its shape. Similarly, your packaging needs to keep the products protected from all those external and environmental hazards like water, heat, cold etc. These can harm the product greatly. You need to have the kind of packaging that is able to protect the product from all sorts of damage and harm, especially these elements. In saying that, you need to know that in actuality, it’s really the material of the packaging that’s in play here. This is why you have to ensure you choose the right packaging material for your product.
At the same time, you need to make sure that your packaging is environmental friendly too. There is a massive rise in global awareness and the many harms that have been done to the earth. This is the reason why customers want something that will protect the earth. A packaging choice that is eco-friendly. If you are not choosing this kind of material, you are in deep trouble.
You Are Not Using Your Creative Side Enough
You may have an idea in your head for your custom packaging choice. However, you still feel you are miles behind from all the other brands in the industry. Here’s what could be the reason. You did not think things though much. You ignored being creative enough as a result of which you did not make an ideally exceptional packaging. All you did here was focus on your product’s quality being high but in this attempt, you ignored your packaging. You didn’t make the boxes creative and unique enough that they could impress the customers. Remember this one thing clearly that no customer out there will buy your products that are wrapped around in dullness. Any packaging that reflects boredom that has nothing to do with creativity and innovation or uniqueness is a failed box.
Your Boxes Were Not Customized Fittingly
Just know that if you try to pack a tiny item even in a standard sized box, let alone a big one, that’s a huge no-no. Never should you make such a mistake, ever. You need to have a packaging choice that is the exact same size as your product along with the shape. Because a product packaging that has been customized will keep the product in one place. How? Because the product is going to fit inside perfectly. But let’s not stop just right here. It’s important here that you focus on the design too. The packaging should be designed in a way that it reflects you had it made for the product in specific. When you do proper customization, this factor can easily be achieved. You need to play around with shapes, sizes, fonts, texts, colors, designs, patterns etc. However, at the end of the day, you need to ensure whatever element you choose needs to perfectly and beautifully harmonize and blend appropriately with the product.
Your Boxes Were Not Reflecting Enough Appeal
When you use your creative side in the appropriate manner, this is going to help your simple and humble Custom Packaging easily reach the top. And by simple we mean a box that doesn’t say busy. We are not saying that it needs to be a plain, brown, dull box. You are well aware of how we feel about these things. When we say simple, all we are trying to say here that these boxes need to be elegantly graceful and appealing. But you needn’t go overboard with the whole thing too while trying to make the boxes alluring and attractive. The boxes in every way need to reflect appeal, enough that will please the eye. You need to have the kind of box that has something special about it. When you add all the appropriate appeal factors in your packaging, these are enough to take the packaging to the next level. Therefore, it’s important that you add all the right features on the box from the content, color, font, images to its design. These, in the end, should blend in perfect and create the most amazing perfect appeal.