Soaps, body wash, shower gels, and shampoos have always been a staple in most bathrooms but ever since bath bombs have been introduced in the market, their popularity has also seen a graphical spike. Hence, the number of bath bomb manufacturers are also increasing on a daily basis which makes the competition even tougher for newly established businesses. So, how do you stand out from the crowd? By enhancing you’re Packaging for Bath Bombs!
Bath bombs are among the many bathing essentials that people are purchasing nowadays. Also known as bath fizzes, they dissolve in water to give you a luxurious feel while bathing. Most of the time, these bath bombs are packed in individual boxes, however the larger quantities may be packed in a range of boxes.
Whether you are a home-based bath bomb business, or a commercial manufacturer, the tough competition makes it crucial to produce attractive packaging that boasts uniqueness, because this will help attract customers.
Let’s take a look at how you can design your packaging to make it look appealing and attractive to customers!
Whether you are a food business, a medicine industry, or a cosmetic manufacturer, your products are incomplete without attractive packaging. Packaging helps show off the benefits and features of your product. But is that the only reason why you require packaging?
Bath bomb packaging is needed to protect the delicate product. Since they are made from citric acid, baking soda, and corn flour, bath bombs are sensitive to moisture. Plus, other ingredients are added to color each bath bomb to give it a unique and vibrant appearance.
As a result, the consistency might seem firm, but n reality it is quite the opposite. if one drops or mishandles this delicate item, it is likely for it to crumble or break fully. This is nothing but a loss because you obviously cannot sell a damaged product. And image what would happen if a customer received a damage product: it will just damage your reputation in the market and drive away potential customers!
It is not just about breaking the bath fizz, but even a small amount of moisture can ruin the entire product. So, if you are a cosmetic manufacturer, there is no chance of compromising on your packaging!
Packaging alone can define your product and provide an insight of your brand’s aims to a buyer. It is enough to leave a lasting impression on customers. But for those who wish to go a step further, the use of labels is an excellent option to boost your package’s appeal. The use of labels in Soap Packaging for example, seals the deal! Impressive packaging along with a label that defines your brand’s aims is not only a step towards functionality, but it also identifies your product, makes you stand out from your competitors, and is a great way to present necessary information to your clients.
But it is not just about making the purchasing process convenient for a customer. Embedding your brand in the minds of customers is also very important when it comes to building brand awareness and boosting sales. The colors, names, or fonts that you use will help customers identify your brand from a shelf full of products. Basically, any kind of customization, (such as the use of a label), can help a customer remember which bath bomb they liked best, and hence return to their favorite brand. So, it is also a pathway to building brand loyalty.
Below are a few of the common kinds of bath bomb packages used by bath fizz manufacturers:
One of the safest materials to use for bath bomb packaging is shrink wrap packaging, or a pack made from plastic. It not only reveals what is inside, but also protects the product from deteriorating inside the packaging.
Want to go for a more vintage look? Then, Kraft packaging is the ultimate choice! It is not just eco-friendly (which is appealing to environmentally enthusiastic clients), but it is also very durable, and beautify it as you please.
If you want to go for a fun and exciting look, pack your bath bombs in translucent colored tissue paper. It is an excellent choice for those who prefer vibrant appearances, or for those planning to present their items as gifts.
Another option is to use individual boxes for your packages that keep the product safe and provide a luxurious appeal. However, most of the attractiveness of your boxes will depend on the color scheme, font, and design that you select.
Custom printed Display Packaging will reflect your brand image, and boost sales. It depends on how you want to present your packaging to customers with the help of these display packs. Packaging labels can be attractive yet provide adequate information at the same time. The key is an innovative and unique design that displays everything adequately, without minimizing the attraction. Labels are a great way of communicating to a customer, what your product is about. For example, if you sell bath bombs in a variety of fragrances such as fruity scents, to more subtle, flowery ones, a proper label can be of great help. Properly labeled bath bombs, soaps, or in fact any cosmetic item can go a long way in helping out a buyer make a quick purchase.
Display boxes are the most effective technique for brand promotion. Manufacturers are aware of the importance of display packs, and their significance in branding cannot be ignored. You can print your logo, details, pictures, and other information related to your brand to provide most information to clients.
Packaging should be versatile, with proper designs that promote your branding and sampling. Your versatile packaging must be attractive enough to catch your customers’ eyes. But most importantly, it should leave a lasting impression on your clients!
