The history of boxes is as old as the storage needs of human society. Long before their use in the retail industry, these were best for storing and sending items from one place to another. The journey that started with wooden boxes ended with cardboard stock. With time the shapes also changed from square to other dimensions. Odd Shaped Boxes were also introduced to catch the eye of the end users. The biggest change in these boxes was their shape which deviated from square or rectangular shape. With the main aspect of attention seeking, these are also a great way to bring a fresh breeze to the industry trends. If we look at the perks of these odd shapes, we will need a detailed description. Let us start as follows..
The biggest perk we get by using these boxes is no other to grab the attention of our target audience. As the majority of manufacturers use square and rectangular-shaped boxes, the Odd shaped boxes would for sure stand out in that crowd. Usually, customers visit a store and observe items from a distance. However when the shape is out of the way they would come closer and try to hold the box in their hands. That is where the odd shape wins the race. When the item reaches the hands of a potential client, it is just a few moments away from the shopping cart. The second most important aspect is that the shape itself becomes a part of the brand recognition and identity journey. With time people will associate that shape with your brand and when they look at it they will recall your brand name.
As the name indicates, Clamshell Boxes are like the clam that encloses the pearl. Here the pearl is your product and the box covers it like a clamshell. It is a good example of the odd shapes with a body and spine that combines the two pieces into a clam shaped box. This style of boxing is very popular in the e-commerce industry. It not only safeguards the items but also adds to their appeal. The unboxing experience is also of exceptional level. The stock we normally use for their manufacture is no other than the rigid. That makes it one of the luxury packaging products. You can encase a wide range of products in them from electronic to apparels. Customers normally like the odd shape of these boxes. You can further print your company logo and other branding information on them.
Aside from their unique shape, Clamshell packaging also provides full support and safety to the item inside. Their hard surface is resilient to any external pressure or other such aspects. Due to that reason, vendors prefer them for fragile and delicate items. These are also a great option for the gift items packaging. With proper inserts and protective dies these would become even safer. When manufactured in transparent plastic material the power of presentation becomes twofold. In that case, it becomes a great option for food items like bakery products. Especially those you want to keep safe from moisture, dust, and breakage. It will also provide a clear view to the buyers when placed in racks. Hence they would not have to open the box to check what is inside.
As mentioned previously the packaging field is incomplete without proper brand identity. The role of Customized Boxes is very intricate in this regard. In other words, it is not as simple as many manufacturers take it. First of all, there is no limit to it. From odd shapes to minimalistic designs you have a sea of options. Through it, businesses can differentiate themselves from their competitors and have an everlasting impact on the end users. At the same time, these also play crucial roles in the defense of the item. The items that are safe after opening the box, have an everlasting impact on the user’s mind. That also makes your brand memorable for your clientele. It is a normal thing that people would remember the company name that delivers products safe and sound.
Last but not least, the greatest benefit one gets with customized packaging is the freedom to do anything about change. You can opt for shapes other than the square and rectangular ones. The color choice also becomes more than versatile. You can try boxes with windows or cutouts that would make the product display more enchanting. That quality also make them a powerful marketing tool. As you can print your logo and product description the way you want it will bring a new and distinct identity to your brand. At the same time, it also provides a great many options for other materials and styles. The world of packing is full of surprises. We often find an awesome design and try to copy it. That is where once again personalization enters the scene.
