We are living in an age of social media and marketing through it. All that has also a great impact on the Custom Packaging industry. Some might be surprised to read these lines but the truth is standing right there smiling at us. As we see on various social media platforms people upload videos of their unboxing experiences. It has become a fast-growing trend these days. Not only do viewers show interest in them but it is also a good way to boost the online presence of various products. It has also raised the bar of competition for manufacturers and designers. They now strive hard to bring in new ideas that are unique enough to support all this. That is what we are going to discuss in our today's blog.
To understand the unique relationship between custom packaging and unboxing trends it is essential to know about it in detail. First of all, we would come to the definition of unboxing. It is the first-ever physical interaction of the consumer with the product. No matter which product it is, it will come in some sort of packing. If it is just a normal grey or white box, it will not have any specific impact on the end user. However, when it comes to a unique design and complex design, anyone will look at it closely before opening it. After removing the external layer they will see what makes it so much unique. If there is any kind of stuffing they will remove it. If they shoot a video of all that process and upload it online, it will become an unboxing sensation for their viewers too.
Unboxing does not mean that we would create any design that is enchanting but of no use to the product. A design for custom retail boxes that is according to the product needs and requirements will always remain important in the eyes of end users. For instance, the iPhone is a great example. Though it is a minimalistic design with little or no text it has an endless grace. To discover the iPhone packed inside, users would always go for a step-by-step unboxing. Other electronic devices and gadgets are not an exception. The same stands for apparel and shoes.
To be more precise and to the point the design of your custom boxes will be a sensational hit if it is by the item inside. There will be an insert or die accordingly. If the item is fragile or made of decorative glass etc. the stuffing will be more like a cushion. Hence it more likely depends upon the item inside if you want to beautify or stylize your box from the outside. If you are new to that field and have no idea how to design accordingly, you can go online and find more than numerous options and ideas. Despite all that research always keep in mind the basic needs and requirements of your product.
Now we will take the example of the most used item that is no other than candles. When we talk about Candle Boxes, these come in a plethora of designs and styles. As many types of candles are available out there so are their boxes. All that is enough to give you a great margin regarding their unboxing. First, you will have to select a stock material that suits your product needs. You can go for cardboard, Kraft, or even corrugated if there is some sort of transit journey or shipping involved. Some might also opt for Rigid to create a luxurious feeling. Second comes the shape, style, and design. Candle comes in various shapes and styles. Also, they are classified according to the event they are meant for. Whatever is the case all that will directly impact your unboxing sensation?
Unboxing is all about catching the eye. Customizations like embossing, debossing, matte or aqueous finish, gold and silver foiling, etc. will make the agenda costly but it will after all enhance the look. You can save on budget by opting for bulk options. For instance, Candle Packaging Wholesale will be a great option. When you go for it, you will save on customization too. As a result, it will add to the unique unboxing experience of your end users.
Creating a box structure according to the shape of the product is also a great idea. For instance, if you have to design Taper Candle Boxes, it must have a shape accordingly. Fortunately, these have more than enough options. You can go for the rectangular, pyramid, sleeve, and two-piece, or even straight tuck end types. A small window will help consumers see what color they are going to buy for candles. Thus they would not have to open the box and have a peep inside. The sky is the limit when it comes to styles and options. It is up to you which one you choose to make your unboxing a fascination for end users.
