Content influencers and creators are shaping how consumers shop, discover, perceive, and learn more about a brand. Influencers also largely shape how contemporary consumers make purchases, as 13% of buyers consult influencers regarding the purchasing decision.
Likewise, 69% of shoppers will be more apt to believe a recommendation from an influencer or a friend ahead of brand messages. In addition, influencers point 28% of shoppers towards finding new products and brands.
Influencer campaigns can be effective strategies for brands to get exposure online, increase brand awareness, engage with more people, increase brand visibility, generate sales, incite conversation, and stand out. By sending PR packages, brands can establish relations with influencers and achieve organic exposure. If you are also looking to create impactful PR boxes and unveil their absolute power, stay connected with this detailed blog of Custom Packaging Pro.
So, what are PR packages? They're probably just boxes, huh? Not quite. Public relations boxes, or PR packages for influencers, are expertly curated boxes that hold a few of your products. These complimentary products are shipped to influencers to promote your brand and discuss your selling points.
Brands send PR packages to influencers to motivate them to post their products among their followers. Working with influencers increases brands' reach by 15x and engagement by 4.9x. A nicely crafted PR package can sufficiently catch an influencer's attention to promote your products to their followers through unboxing videos, product reviews, and social media updates.
Compared to conventional forms of advertising, social media is a stronger driver of sales. In the United States, 76% of consumers buy a product after it has been featured in an influencer's social media update. Familiar or innovative packaging readily visible in influencer content also increases sales, which can be achieved through bespoke packaging.
Sending a PR package is a win-win for both influencers and brands. In addition to getting a brand's new products, PR packages can be used by influencers to produce and post social media content to their audience. By sending PR packages to influencers, you open the opportunity for them to experience your products firsthand. Influencers can use this as a platform to create content out of this experience for their audience.
PR Package is undoubtedly an effective tool, but if you fail to do it right, it will not help you anyway. So, it is very important to do it right, and here we will help you with that.
Effective influencer PR efforts usually start with understanding what you wish to accomplish with your PR boxes. Do you aim to build loyalty for your brand, create anticipation for a launching product, increase the reach of your brand, or boost the engagement on diverse social media websites?
For small businesses, shipping out PR boxes to influencers may be an excellent method for initiating brand awareness and product exposure. They're posting your brand in front of their audience on social media via reviews, photos, or videos.
Identifying the right influencers to mail a PR package is important for a number of reasons:
Influencers have different controls over what gets transmitted to your target audience through their social media.
They may assist you in reaching certain objectives. For instance, if they just so happen to have a bigger audience, this can assist with brand awareness. If they possess a smaller but extremely devoted following, they may be able to enhance your engagement. Micro-influencers, for example, can generate 60% more engagement than their larger counterparts.
When selecting influencers to send a PR package to, look at their relevance to your goals, whether their values are in line with your brand, the number of followers they have, whether you have the same audience, and their average engagement rate. Once you have the right candidates, reach out to them appropriately through email or direct message on any of their preferred social media platforms.
You'll then have to onboard your influencers to ensure that they know what you are looking to do with your PR package and what you're looking for them. If you have no idea what to include in a PR package, you may want to ask the influencer what they prefer.
How much money can you invest in PR packages? You have to consider the number of influencers you will work with, the value of your products, and the cost of shipping. You have to consider how you will obtain a PR box, and the price of the packaging as well.
Tracking your PR package campaign is important because it informs you whether you were successful or not. In this case, data is your friend. You must analyze the effectiveness of your PR package strategy by using indicators such as brand mentions, sales, brand engagement, and impressions, which are crucial in giving you an idea of how your PR packages perform.
Now that we have covered the basics of PR Package, let's find out the potential benefits and drawbacks of PR Package.
Pros
Cons
Making an effective PR package is an art. You have to use a good design, choose the perfect products, use a strategic way of staging the products, and think about how the influencer will open your PR package. With that, here are some tips and ideas on how you can make the best PR packages that make an impression, create good relationships, and create excitement.
The correct products will inspire and prompt influencers to share about your company and maybe help raise brand visibility. That translates to being savvy about what you'll put into your PR kits. You might send one item for influencers to review, or you might pack a few additional items into your PR kit.
When deciding what to put in the box, keep in mind how it's going to be of benefit to the influencer and their audience. It's also helpful to think about the influencer's personal tastes when creating your PR packages. Also consider the value exchange and how it will be shipped. Shipping a giant box of goods worth hundreds of dollars might not be the most effective option, given that there are no assurances of returns. Furthermore, your goods might be damaged in transit.
Your PR packages need to be nice-looking. They need to be ready for their close-up as soon as influencers open them and provide an experience that the recipient will never forget when they open the box. When it comes to PR packages, a box is not simply a box. It's an extension of your brand. It's important that you use appropriate packaging so that your products and your brand get the right exposure. Good PR packages use branding, themes, and small things such as getting the colors or the sizes correct.
Personalized packaging allows you to get influencers on board and make a good impression. In addition to packaging, you must also consider how you are going to package your items. If you have many things to pack, you can use personalized tablet boxes that are made to keep each item secure.
Every PR package must be tailored to the recipient. You can have their name printed on the packaging and send products that are most suitable for them. Even something as basic as sending personalized messages can go a long way in terms of connecting with influencers.
For example, custom handwritten cards can say how much you appreciate and are thankful for the influencer or serve as an instruction manual on how to utilize your products. When creating a custom note, ensure that you include the influencer's name.
A press kit or a media kit consists of useful information regarding your brand. They may also act as product talking points, which assist influencers in knowing more about your products and passing useful information to their followers.
Where PR packages are concerned, having custom packaging can make all the difference. Whether you're shipping out custom sample boxes for a promotional event or whether you need to create your brand image with luxury rigid boxes for PR boxes, you can do a lot with the proper PR packaging.
Other than the above-mentioned tips, the following are some best practices for creating customized PR packages worth exploring:
Don't only send out PR kits to influencers. Think of contacting media sources, clients, and potential partners who focus on your niche. Widening your list of recipients makes you achieve brand visibility and brand awareness, particularly if you receive a product placement in a media source or are being discussed by your clients on social media.
Seek feedback from recipients. Besides useful information on how you can improve, you also receive data such as impressions and views. These will enable you to measure the reach and efficacy of your PR package. Send a reminder message after two to three weeks to allow influencers enough time to experiment and discuss your products.
Get the timing right. Although you can send a PR package at any time, it's advisable to be strategic with your timing. For instance, sending a PR package to coincide with a product launch or other significant event can assist you in getting additional publicity.
Influencer PR packages must be obtained by influencers by forming good relations with brands and finding a place in their PR list. Apart from actively following the brands you're interested in on social media, you must establish a good online presence and display your brand loyalty. You'll also have to produce quality content that is appealing, interesting, and relevant, which appeals to your audience and matches the aims or interests of your desired brands.
Think of contacting brands with a bespoke approach via social media or email. Inform them that you are already using their product and tag them in your post so that they can know you. Otherwise, you may approach PR firms, sign up for influencer programs, or go to industry or brand events.
At Custom Packaging Pro, we bring your innovative influencer packaging concepts to life, whether you are a small company or an enterprise. We employ only high-quality materials, coupled with our knowledge of custom boxes and packaging design, to craft PR packages that are aesthetically pleasing, effectively communicate your brand's message, and increase brand awareness.
Discover our large variety of presentation and promotional package boxes today. Get assistance ordering your next PR package from us. With fast production windows, low price points, and a sky's the limit mind-set, we'll assist in making your custom packaging a winning differentiator without even breaking a sweat.
Q1. What should be included in a PR box?
A. Include hero products, custom packaging, a media kit, and a personalized note to make a lasting impression.
Q2. How do brands choose influencers for PR boxes?
A. They look for influencers whose audience and content align with their brand values and target market.
Q3. How much do PR boxes cost to make?
A. Costs vary but typically range from $50 to $500 depending on the products, packaging, and shipping.
Q4. Do PR boxes actually boost brand awareness?
A. Yes, well-executed PR boxes can drive engagement, increase brand visibility, and generate user-generated content.
Q4. Can small brands afford to send PR boxes?
A. Absolutely—starting with micro-influencers and small, creative packages can still yield great results.
