Custom packaging does more than capturing your customers’ attention. Whether you are selling food items, grocery items, candles, or even cosmetics, custom containers can play a huge role in creating brand awareness and building an identity for your brand. Take the example of Eyeliner Boxes. Even though it is such a small product, the eyeliner packaging can help lure customers towards a certain product.
If you look at it this way, the quality of your product should be your number one priority but that does not mean you overlook the packaging entirely. Eyeliner boxes can go a long way when it comes to building an intimidating image of your brand. A mistake made by most newly setup businesses is when they spend less on the product packing to reduce production costs. They fail to understand the importance of product containers in the marketing and promotion of a product.
Apart from holding a product, its container plays a vital role in increasing sales by attracting more customers. When shopping for any product, a customer is more likely to pick up an item based on how attractive it looks on the outside. The reason for this is not just that humans are highly visual creatures, but it's also because customers are always making quick buying decisions which means they'll only pick up a product if it appeals to them. This makes it vital to design attractive containers which help make more sales.
The box of a product is what gives an identity to the brand and to the product itself. Placing a brand's logo can help customers remember your brand and hence return to you if they liked your product. Plus, the use of brand specific color schemes and elements can build awareness and help customers identify your brand. Product boxes are an excellent way of protecting the product inside. Using the right material and an appropriate size and design for your product's box can protect it from any damage that might come to it while shipping and handling. This is extremely necessary if you want to make a positive impact on your customer. After all, there is nothing worse than receiving a damaged product!
Candles are a more aesthetic product. They are usually presented to others as a gift, or they're bought to be used as decoration pieces to embellish one's home. Regardless of why a consumer is purchasing a candle, the product itself has an aesthetically pleasing aura and hence the packaging for candles should enhance this feel. Candle Boxes should be unique yet pleasing to the eye, but in a light way! The use of vibrant colors and bold fonts is not going to give the right vibes to the buyer. A candle container should be more towards the lighter side. It is a good idea to use minimalistic designs, light color schemes, or pastel shades to embellish a candle box. To further enhance its appeal techniques such as gold or silver folding, embossing, etc. can be used.
As for the design of a candle container, there are several options to choose from. If you want to give your customers more exposure to your product, consider using a carton of the right shape fitted with a window which allows the buyer to peek and look at what's inside. You could even go for the more unique designs such as sliding drawer boxes or containers with lids to give your customer the ultimate unboxing experience.
When it comes to designing packaging for their products, most manufacturers make several mistakes which push customers away from their brand and reduce sales. Since the first thing a customer is going to lay their eyes on is the product's container it is important to ensure it really makes a lasting first impression. But how do you impress a customer?
Like we mentioned earlier, customers in a market are looking to make quick buying decisions. This means they might not even look at something that doesn't catch their eye. Considering this, don't overdo your designs by adding too many contrasting colors and bold fonts. Make a statement with a simple design, easy to read fonts, and colors that go well together. This is because bold fonts are only going to make it difficult for your customer to infer what's written on the packaging.
Don't add too much text or too many graphics. This is only going to confuse a customer. Graphics and text should be balanced in such a way that the consumer understands the message you're giving. Make sure your container is intuitive and convenient. This will only strengthen your brand image since you've made unboxing a product much simpler for a customer. Play it safe by using simple designs for packing your product which allows your customer to access the product easily.
The selection of the right material and size is the key to delivering your product in perfect condition to a customer. Choosing the right size will ensure your product doesn't move about inside its box, and selecting the material will ensure your product stays safe from harm during shipping and transporting. Plus, if your product is sensitive in nature such as a food item or a beverage, consider selecting a material which keeps it away from moisture or heat which might ruin the item packed inside.
Retail containers support the image of a brand and help make a positive impression on customers in the retail market. This type of packaging offers limitless customization options which helps attract more and more customers. Retail Boxes offer protection to the product packed inside. They are usually manufactured from the sturdy, durable, and long lasting cardboard materials which ensure the safety for a product. Plus, they are well suited for e-commerce businesses because they help boost your business to a high level, making you stand out from competitors.
