Due to extensive industrialization, all the industrial sectors present cut throat competition to the producers. Due to this competitiveness, instead of hard work, you need to focus on smart work. Because if you are unable to cut costs at each and every step, there are numerous producers that will rush to replace you. And in no time, no matter how famous your brand has been in the past, the customers will forget you in an instant. The situation is even tougher for the people in cosmetics industry. That is why, you need to implement solutions that on one hand are really cost effective, but on the other hand add value to your product. And the best way to do that is to make your Lip Balm Boxes unique and presentable.
No matter what your product is, the container in which it comes in has a lot of importance for the customers. The reason for that is packaging is the first thing that the customer will get in touch with. As explained earlier, the competition is really tough in the market. There are numerous producers of every single product. So you need to present your product in such a way that it stands out from the competition. It needs to have that X-factor that will engage the customer towards your product. Apart from simply getting the attention of the customer, there are number of other things that your carton will have to do. Here are some of those things.
All these factors will determine whether a first time buyer of your product becomes a regular customer or lose trust in your brand. In other words, due to the tough competition, all you are going to get is a single chance. If you waste it, there is nothing that you can do in order to get the customers back.
Although the box has a lot of importance, but that does not mean that you put all your effort and focus on making the packaging of your product highly durable and extremely attractive. If you do that, you might have to compromise on the quality of the product. Because if you don’t, the profit margins will be so little, that keeping your company afloat will be a problem for you. So here are some of the ways in which you can make smart and sensible decisions for the prosperity of your brand and in-turn, your business.
The first thing that you need to do is to give due consideration to the size and shape of your product. This will help you in deciding the design of the carton that is most suitable to your product. Because when you are talking about the container of your product, you simply cannot rely on the strategy of “one size fits all”. Besides, selecting smaller size for smaller products and bigger size for bigger product will not only provide better protection to the contents, but will also help you in saving up money on the raw material. Because for smaller size, automatically less material will be used.
The second thing in this regard is the shape of the container. Due to the advancement in technology, there are numerous methods that are at your disposal in order to give a better shape to the carton. There are options like window, display, slider, top removal and numerous other types of containers. And ultimately, a better shape will also help you in getting the customer attention on retailer’s shelves as well.
Another very important thing to consider is the material that you are going to use for your containers. One might wonder that how spending more on the material is a smart decision when you are talking about saving money? Well it is. The reason for that is, cosmetics are quite an expensive product. So when the customer is spending so much money on a product, they must feel like they are getting the value for their money as well. That can be done by adding textures to the material of the containers. Due to this, when the customer will hold your product, they will get quite a premium feel, which will add to their satisfaction.
Apart from the feel of the box, a better quality and sturdy material will also be able to provide better protection to the contents as well. As already discussed, cosmetics are quite an expensive product. Therefore, if the customer receives a product that has already been damaged during shipping, not only will you lose the trust of the customer, but you will also have to spend a lot more on replacing the product as well.
One of the most effective ways in which you can save up a lot of money is by ordering in bulk. The reason for that is that not only will it reduce the shipping costs, but due to the quantity of the order, the manufacturers will also provide you with a lot of discounts as well. For example, if you need Lipstick Boxes, then by ordering them in bulk quantity, the cost of a single unit of that box will decrease considerably. Instead of getting them shipped to your warehouse in multiple trips, you can get them in a single trip thus reducing the shipping cost as well.
Therefore, with the help of the methods mentioned above, you can save up a lot of money on the packaging and add to your profits.
