Custom Packaging – Your Guide to Successful Retailing
If you are really trying to promote your product, the key to it is that you spend a little extra time and effort on the most important factor, its custom packaging. The packaging is so important that it can actually make or break the decision of the buyer. They will decide right after looking at your packaging if they wish to buy your product or not. However, many of the product concepts these days actually do not really get realized by a number of major retailers in the market and it’s all because of the packaging.
From the buyer’s eye, they know that the customer will buy those products first with the packaging of which they are impressed. In fact, a good packaging is easily noticed by the customer. As soon as they enter the store, their eyes wander and some packaging successfully grab these wandering eyes.
Another thing we know is that a customer will never buy the packaging that isn’t clear, appealing or attractive. The equation is quite simple in this regard. Therefore, if you wish for a major retail success, its best that you spend plenty of time in your packaging. This is highly essential.
But figuring out whether you are on the right track or not can be a but challenging. However, if you ask the following questions, then you are a bound to make huge success.
(1) Does Your Packaging Have The Potential To Deliver A Clear And Perfect Message About Your Product And What It Does?
One key thing the product packaging does is deliver a message to the audience. But first of all, you need to figure out, ‘is the packaging conveying any message at all?’ Because if it’s not, then you are in for some trouble. The thing is, if you as the owner are not able to pick up your own product in the current packaging that you are using for it, then it’s high time you need to rethink its design immediately. You need to instantly figure out what is wrong with your product packaging, where the problem is coming from and how you can or should fix it.
Your packaging should be able to impart a message in the clearest form. If the message is unclear, then it will confuse the customers and they will end up buying products from another brand. Thus, when you create a packaging design, make sure it clearly tells the customer what is inside the packaging, how amazing it is and why as well as the quality of the product. You can do all this just by your packaging. See how simple it can be!
You also need to make sure that it’s readable. Whoever sets eye on the packaging can read everything easily and quickly. You need to realize the fact that no customer will give you more than two seconds. And if they are not able to read the desired message, they will move on to the next product. It is, in this regard, highly imperative that you come with a packaging design that offers clear visual experience for everyone who sets their eye on it. They should immediately know what the product is and how it will help them.
(2) Is The Design Of Your Packaging Attractive? Does It Intrigue The Customers Into Buying Your Product?
We have all heard of this phrase that beauty is in the eyes of the beholder probably a million times. Some of you might be attracted to the kiwifruit green color tone, but then there are some who will only look at it like it’s some sort of cabbage. If you have customers who constantly disagree on the packaging’s attractive, then you are in deep trouble, let us tell you that. Therefore, what you need to do is focus on your packaging. It should be enticing, it should be attractive and it should be concise all at the same time.
But how to you ensure you are on the right path? You need to perhaps ask people. You can conduct a survey for that of course. And if that feels like too much, then your closest are the best people to ask. To be truthful too, they will give you the best answers as well. So ask your loved ones, friends, family, co-workers, and people on the street. You can simply ask all of those people who you think are fair to you and will give you the most honest feedback to make amends as needed. But you need to be straight with them too. You need to request them to be honest – in some cases brutally honest. They should tell you exactly how they feel and not say what you want to actually hear. Obviously this is your business on the line, and their opinion is going to matter a lot here. Whatever they tell you, you can take onboard and make changes as per needed. You may find their opinions to be perhaps harsh, but once the positive results start pouring in, you will appreciate their honesty and fairness to you.
(3) Is The Size Of Packaging Consistent With That Of Its Competition?
You are in the market with a number of competitors. Look at their packaging. Is it the same size as yours or twice as smaller to what you have? If the answer is yes, their packaging is smaller, then you my friend are in trouble. There is a certain amount of space your buyers needs to work with, and you need to make sure that your packaging is up to that. It is compatible with that space. Since the buyers are allotted with a very limited amount of space, they are quite concise and careful with their buying considering the layout of space they get in the store. If your packaging is huge, the probably might not consider it because of space issues.
You, in this regard, need to be all sensible. You need to figure out the amount of space a buyer can actually work with. Don’t just jump with the long foot box without considering this very important factor.
And even if this is one of those factors that is not applying to you at all, you still need to be a 100% satisfied and convinced that you are absolutely on the right path when it comes down to your custom gift boxes packaging. Therefore, it’s always worth the penny to get expert opinion every time, not even when you are not in need of it, just to be on the safe side. So it’s best that you look for a packaging company or expert in the field who is able to give you sound advice that is specific to your product and its casing. When you work with an expert along the way, it will spare you of the bad headache that you may experience down the road. It will also help you nail those sales that you are after.
It’s as simple as this! The more time and energy you spend on your Custom Candle Boxes packaging, the better you are enhancing your chances to be successful. So make the effort and time, and soon you will be making sales after sales without knowing it.