Having a hit design will make you famous. Is that what you think? Because if you are, then you need to rethink a lot of things. In fact, if the design is hit, still it might not make customers go crazy for your products. And there can be plenty of reasons to why that might be happening. Because chances are you still might have a thing or two missing. That is the reason why brands are just quite not making it. That is why even before you try to enter the world of business as a brand and start pumping out those products, you need to ensure that the Custom Packaging you are design is not falling in any of the below mentioned categories:
Are you thinking of choosing a material for packaging that is not in the green family? I don’t know what you are thinking here but you will never make it far. Because when buyers see the packaging is anything other than eco-friendly, they refuse to purchase the item. In fact, if you have a look at some studies, these show that people usually reject a brand because of the packaging material it has chosen. They have admittedly reported that when they find a product wrapped up in a non-friendly material, they are disappointed by the brand. Moreover, a large number of people will refuse to purchase the item because they feel the brand is being irresponsible.
Add to it, they feel if they purchase that product, they too will be contributing to the horrors and damages done to the earth. As a responsible person of the earth, they feel they are duty bound to save the planet. That is why they will never buy a product that is not packed in ¬green material. Because if they do so, they too will become a contributor of this destruction. For that reason, these buyers will go for a less attractive design but they will not want to purchase an item that has the best looking packaging but the material is not eco-friendly.
Do you think if you have plenty of packaging material that will lead to better sales? You should know you are going down the wrong path if you think like that. This is something you should run miles away from. Because if you don’t, your buyers definitely will from you. That is why you need to think differently. You need to be sustainable with your packaging. You need to follow this simple rule. The less material you will add to your packaging, the more it is going to make you popular. Less is more!
In saying that, if you think the buyer will not notice the amount of packaging material you have used, perhaps you are right. All that packaging you have stuffed inside the box will not be visible and the buyer might purchase without knowing. But once it finds out, then what are you going to do? Do you think the customer will come back to purchase your item again? We don’t think so. Remember that you are living in an age where everyone is connected with each other, even oceans apart. They have the freedom of sharing everything. They share their humblest and simplest delights to their unboxing experiences that bring them countless joys, that too in front of the whole world. What if they do and the whole world gets to see the amount of waste you have made with one packaging. This is not only going to make the buyers furious but at the same time, they are going to reject you as they watch from the other side of the screen your products being unveiled.
You need to ensure the safety of your product in every way. But there are times when you select the wrong kind of material for the packaging. You think the packaging being less in use is preferable. But in saying that, the material is not strong or sturdy enough. This is definitely going to leave your products prone to grave dangers. The items can easily get damaged or broken. Just keep in mind that no one will purchase a crooked or broken item. Anything that is not in its original shape will not be sold. Rather it will be sent back to the makers. That is why brands need to be mindful of using a durable and reliable packaging material for their products.
When you have a packaging with a design that is so dull and boring that it makes the buyers feel either sleepy or make them turn away, then your brand is in big trouble because of the packaging. Your packaging is going to cost you a lot of sales and customers. Which is why it’s important for brands to have a packaging design that is exciting, enticing, appealing and eye-catchy. Because when the design is a fail, the brand will not even stand a chance. There might be a few sales. But that might be all. And obviously a few sales is not the reason why brands stepped into the market with their products.
Often the packaging looks like something completely different product the product. There is no balance or harmony between the two. It sends out the reflection that the product was just carelessly thrown in the packaging. You need to know that this is a massive no if you are to increase those sales. For that reason, brands should make their packaging in a way that it’s the perfect reflection of the product packed inside. In fact, the Custom CBD Packaging and product need to look as if they are a match made in Heaven.
