Real life and marketing both are completely different things. And the dealing of both worlds is different too. For say, in real life it may not all be about look, however when we talk about the world of market, the story is entirely different. Brand needs to make an impression. It can be good or bad based on their Custom Packaging. But they do need to understand they won’t get much time for the purpose. It will be less than 7 seconds. In many cases, lesser. Which is why its important for you to come up with a packaging that can do its magic and make people go crazy for your products. Throw in all those features people cannot resist. Or else all you will do is sit there and wait for customers to buy your items.
Therefore, for you to be able to seal the deal, you need to make your packaging appealing. For this purpose, we have lined up how you can make your customized boxes to be an ideally suitable choice that people will find hard to resist or walk by. Also, we have shared details about how important these factors are in marketing.
But have you ever wondered why your packaging is so important in marketing? Well, the reason is simply that in the age we are living in today, decisions are made in an impulse. Also, wherever we go, there is this sense of instant gratification. Because of this reason the customers take nearly 5 seconds or less to make their purchasing decision regarding a certain product. Customers usually don’t have the time to read everything that is written on the packaging labels. They also don’t bother much about reading the reviews before they make the purchase. The one thing they base their decision on is visual appeal. If their eyes like what they have in front of them, the customers are going to purchase that item. The shape, size, color and design, all these elements are going to play a crucial role in this decision. Therefore, if the goal is to get massive number of sales, then its best you work on your packaging design being something eye-grabbing and enticing.
Now it’s time we move on to creating the designs for packaging every customers will find highly appealing, exciting, and eye-catching.
We all must have heard this phrase ‘Simplicity goes a long way’ probably a million times. There is no customer out there wanting a design for packaging that is overly complex or complicated. This world is already filled with overstimulating factors that now people are drawn toward visuals quite easily, those that do not need a lot of effort to comprehend, and those that are ideally simple. Your product is trying to seek out people’s problems. This solution your product is offering needs to be stated clearly on the box. So as soon as the customers lay eyes on it, immediately they understand the product and all the things it can do for them.
We all agree that a packaging needs to be simple. That is highly necessary. But that doesn't mean your packaging should miss out that wow factor that is needed. So as soon as customers set eyes on the packaging, they are amazed by it. Why we are saying this is that you have a product that is going to be sitting side by side numerous similar products on those counter shelves. All these products will be vying for the customer's attention as they walk by. If your packaging doesn't wow them, more than those other products, there won't be any sale named for you. You do understand now that you need to have a packaging choice that should be a standout. We think that the goal here needs to be you coming up with a unique and exciting design for your packaging. It shouldn't be too dull, but at the same time you need to be careful it isn’t too busy either. Your goal needs to be finding a balance between these two factors.
Mainly consumers do not realize the fact that their own purchasing decisions are solely and purely based on their emotions. They will make their decisions, whichever these may be, when they have a feeling that their emotions are deeply being tapped. Therefore, this is highly pivotal for brands to come up with a packaging choice that can connect with the buyer's emotions. When the consumer looks at your boxes, it needs to feel a sense of connection which needs to be based on specific feelings and certain emotions they hold close and dear to them. Perhaps the most ideal way of doing that is through direct eye contact. Usually, one would make an eye contact with someone or something to make a point. You as a brand trying to make a connection with the buyers means something. And as you further try to linger on to this very moment, there is a hope of perhaps finding a meaning. Moreover, once that connection is developed, they try to get a deep understanding of it and what this link means to them.
The packaging for your product needs to be able to do the same thing. The packaging needs to make the kind of impression that the buyers pause for a minute to take out special time to check your product. That is the very moment your packaging needs to capture the onlookers feelings and emotions. The boxes need to win the hearts of the customers in a way that they want to buy it immediately. Ideally, the best thing to do would be you trying to incorporate certain designs, shapes, colors and images on your packaging that can elicit those emotions you need to capture the heart and mind of your buyers.
You can elicit specific emotions and feelings of the customers by incorporating certain colors to your packaging. For instance, people simply love adorable babies and animals. However, they are also drawn to edgy, strong designs. The purpose of your Cosmetic boxes should be they dictating which emotions you should focus on.
