Custom Packaging – Don’t Go For the Bad Choices
Are you worried that people are not buying your products even though you have the most amazing looking design, one that can be a hit? You may have ticked all the right designing boxes, but when it comes to the material of your Custom Packaging, maybe that’s the area where you are messing up. Or perhaps there may be several factors that you are missing in your packaging causing you all this disappointment and confusion.
Let’s find out what these reasons – bad choices – are:
When You Ignore Using Eco-Friendly Material
If you are trying hard to be a hit in the market, then you need to choose packaging options that are only green. Anything else and you are set to say goodbye. Many studies have found that a large number of people buy products that are packed in green packaging. In fact, their rejection to certain brands and their product is based on this very factor. The business was insensitive enough to not choose eco-friendly packaging material as a result of which customers refused to purchase its items. A sensible company feels that it’s their responsibility to save Mother Nature and the earth. Customers too feel the same way. And they feel is they are buying a product packed in anything but green, then they too are contributors to this whole thing. This is a main reason why many customers choose the nature-friendly element over design.
When You Choose Packaging Options That Are Not Sustainable
Those companies that think if they add a little too much of the packaging material will help them in increasing those sales, then its high time they reconsider their choices. This is something they should never ever be doing at all. In fact, being sustainable is what will get you over the line. You need to use packaging material to the least if you wish for your customers to like you. It’s a simple rule of using less to become highly popular. Because in this age and era, customers don’t like to see a lot of packaging and filler choices. Here’s what will happen if you do choose to use a lot of packaging. The customers will buy your product at first because they are not aware of the folly you’ve made. But once they open up the packaging to find a tiny product covered with heaps of filler for protection purpose, this is something that will tip them off real bad. Not only will they resolute never to buy your goods, but in the age they are living, they will tell the entire world. They can easily tell people living far and wide because of the ways they are connected. The simplest thing they will do is share their experience with the whole world. Or even worse, they can unbox your packing in front of them. They are trying to share their hopes and joys with the world and it turns out to be a complete nightmare. Not the customers or anyone who’s watching will want to buy a product that is creating a massive waste.
When You Use a Packaging Material That Is neither Durable nor Strong
A broken item reflects a failed packaging. When your product is not safe during the many different processes, there is no point in wrapping it up in anything then. There are many a times when you select a packaging material that may be used less, but since it’s not that durable or strong, it leaves your product prone to a huge number of risks. It can easily get damaged. In many cases, entirely broken. Do you think anyone would wish to buy a product that is in several pieces instead of one? The answer would have to be no because even you wouldn’t when you’re a customer buying products from other brands. You need to make sure your product reaches the customer’s in its original shape and condition. Otherwise your impression is going bad too. You have to, by all means, ensure your packaging material highlights the highest levels of durability. It should be able to keep your items safe and secure.
When You Create a Packaging That Is Dull and Boring
A Packaging that is missing that eye-grabbing element is not worth putting up in the market. So if your design isn’t appealing, it isn’t enticing or doesn’t draw the attention of your customers, then you are simply in no running at all. Though you may have products put up in the market, but they are not noticeable which is equal to you not existing at all. Regardless of you making the finest choices in terms of packaging material, your design is letting you down. When you don’t have the best looking design to intrigue, you don’t stand a chance at all. Perhaps you might be able to make a few sales, but that’s pretty much it. You shouldn’t expect a lot. However, if you work on your design which is the key factor and most crucial element of the entire packaging, you can turn the tables to your favor.
When Your Product and Packaging Has Nothing in Common
There is likely a chance when your product and packaging has nothing in common, the customers will notice this disarray and wish they had never bought your item. As a result, they will never do so. They made the mistake once, they will not do it again. This is what is to happen when you create a packaging design that has nothing in balance with the product. Know this such a thing is a big NO. You should never ever think of wrapping up your items in a packaging that looks entirely different from that of the product. Or has nothing in common. Or no colors or texture blends with the product you are to pack inside it. Any packaging that sends out the most fake or false impressions will make people drive away from them to other products. This is the reason why we believe that your product and packaging need to be in perfect harmony and balance. Suppose you have sugar you’re selling. But from the packaging it seems there salt packed inside. Or something that looks like sugar but isn’t. When you make such a mistake, the customers will go to those brands that are sending out the perfect impression of their product. Their packaging is helping them represent your product. And your product packaging is also representing their products because its so clumsy and false that it can’t support the item inside. Same way, your candle boxes should reflect that there is only that packed inside and nothing else. The packaging should send out the accurate signals.