It’s almost time for us to say goodbye to this year. The next year fast awaits us. This would preferably be the most ideal time to hold on for some time and take stock of the most the most appealing custom packaging boxes trends that shaped the years landscape. These were those trends that had complete functionality, they were appealing and attractive to look at, they were fully sustainable, and they were friendly for the earth. In short, they did everything that was needed in a good custom box to be amazing and eye grabbing.
Because these designs were nothing short of spectacular, from sustainable to automation, the trends of this year simply redefined the role packaging has to play as well as fulfill its part in the success story of any brand. They gave shape to newer and more innovative ideas that one could not have thought of a few years back. So without any further ado, let’s have a look at all those designing trends that have won the hearts of the customers as well as ruled the year.
There has been a drastic boom witnessed in the world of e-commerce. As a result, various brands across various industries are now trying their best to complete with one another with the best custom gift boxes. Not only that, they are trying their best to be a standout because they are under massive pressure to survive. It’s a stiff competition not just for the newbies but also those already established. Those that have been in the running for ages now, even those face the harsh consequences of not being able to meet the standards of the industry.
That said, there is one route, among many, that leads to the coveted consumer appeal. This is the customized packaging route. Because of this very factor, there have been a major growth seen in the number designs that are literally ‘outside of the box’. These give packaging that personalized hint that every customer looks for. In saying that, the creative design gives a personalized feel to the brand too.
This customized packaging boom that we are witnessing today also ties into one another trend for packaging that has taken hold over the last few years. This includes branding on all the elements that are present in the packaging.
Take Craft Beer packaging for instance. This is no more related to beer labels only. It’s more than that now. Now, you can see an increasingly customizing feature in brewers can ends, carriers. Cartons, and a number of other areas that were once over-looked. This is to ensure that every detail of the packaging pops. Now, this trend has taken the beer industry by storm. Not just the beer industry, you will see this trend all across the beverage and food packaging.
Even up till now, the magic’s and boom of the world of e-commerce continues. It keeps on putting the importance of the management of packaging supply chain in the spotlight. If you haven’t heard it by far, you might have missed out on all the talk related to digital supply chain. This has been one of the most talked concept of the year. Although there are many different and unique ways to define it, still the main objective remains the same. It is to use technology to increase the visibility across every step of the supply chain.
Alongside visualization and digitization of the supply chain is the automation. The packaging operations, as they become highly complex, and the technology is advancing every step of the way, the power of automation is being leveraged increasingly for the purpose of streamlining the fulfillment and packaging.
Now, one of the key decision-making factors is sustainability which consumers now prefer more. This is exactly why you will find a number of brands trying to explore newer and better ways to deliver packaging options that are friendly for the environment. There was once a time when plastic was used as packaging. But today, paper is bring preferred over the plastic packaging for many reasons. One of them being, some plastics are not recyclable. McKinsey predicts that this trend is certainly going to shape up the paper industry in times to come.
And this is not just limited to materials themselves. It has gone beyond that. The packaging engineers too are honoring all those packaging options and solutions that lead to eliminating waste that is unnecessary. They are going down the sustainable path and trying to make sure they don’t use much material in the packaging. At the same time, they are preferring all those packaging materials that are either reusable, recyclable, or disposable.
Bottom line here is that all those brands that do not offer sustainable packaging, they should simply rethink their whole packaging strategy. They need to get their sustainable goals in action because if they don’t, they will be out of the running.
Head to a grocery store and there you will notice that most of the packaging options brands are now choosing are the flexible ones. Flexible packaging can be seen anywhere and everywhere. However, the tip go the iceberg are still those single servings of yogurt or the granola zipper pouches.
These Candle Boxes Wholesale and other item’s packaging trends have ruled the year. Let’s see where the packaging trends head to the coming year.
