Custom lipstick packaging boxes: 7 essential elements to consider
If you are in the beauty industry and ready to launch your first run of cosmetic packaging, there are several things to consider. It is not an impossible task but it is not so easy to do. Packaging offers a lot of opportunities for new brands to raise in the competition and to make their name in the market. If designed correctly, it can make you the star of social media and can be a free marketing channel for your brand.
Lipstick is a luxury item and needs a box that complements the product completely. Your product is ready and now you are looking for different options to present it in the market. Custom boxes are the perfect choice for cosmetic packaging but you have to design it according to your product needs. Where you should take start from and what are the different ways to package a fantastic product? So, here are some packaging design tips from the experts of custom packaging pro.
Consider different material options for your boxes
When it comes to cosmetic packaging boxes, the first thing comes into mind is luxury. That's why packaging manufacturers must select the right material. It should not only support the print and customization but also increase the shelf life of boxes. Some brands usually compromise on the quality by choosing lo priced material. White Kraft is one of the most suitable options for lipstick boxes. It is a recyclable and reusable option which is also easy on your budget.
Your brand should be the highlight of packaging
Presenting your brand through lipstick packaging wholesale is worth it. Place your brand name and logo at the front of the box. So, it should get easily noticed. It will help you to build your name and reputation in the industry. Packaging has more impact on customers compared to other promotional channels. To get more brand exposure, you can introduce social media handles into your packaging
design. It will target more customers and can influence then to know more about you.
Keep product details in mind
Start the packaging design by keeping the product details in mind. Depending on your product needs, you have several design options to choose from. What are the dimensions of your lipstick items? How delicate is your product?? Does it need extra packaging material for extra protection?? The factors will help you to choose better options. The box should be according to product size and the material should also be sturdy. You can use shrink or bubble wrap for inner packaging.
Colors play an important role
You need to understand the color psychology of customers while deciding the color for your lipstick boxes. Light and natural colors will give a luxurious feel to a simple box. Apart from box color, the text and design colors also have a major role to play. All shades should complement the overall look. You can select one solid background or can opt for contrast. Some colors for the cosmetic product boxes are white, black, skin and off-white.
Think about the packaging design and elements
Once you have crossed the initial stages now it is time to choose the packaging design elements. The colors, product labels, images, patterns, and graphics. There are many packaging companies which can help you to design the perfect lipstick packaging. The first and foremost elements are the brand logo or name. One or two images will work, using a real product image will have a positive impact on customers. The pattern, graphics, and information are other necessary elements to consider.
Informational content you want to put
Packaging boxes are mean to communicate your brand story and product details with customers. Proper product labeling will provide a detailed insight into the customers. Product name and its features are essential to include in the boxes. Mentioning some benefits will let customers know what your product offer. Some important details are also important to include according to the labeling regulation rules. The manufacturing and expiration date should be present at the back.
Decide about the price point and the marketing segment
Before the launch of your product in the market, it is wise to compare it with what is already present on the shelves. It will help you to ecide the price point for your product. Understand your targeted audience to market your product in a better way. If you are new in the market, it is better to have a low price range. You can increase it gradually according to your niche.
The above arguments will give you a complete shrewdness into how to get started with the design. It will also help you with bath bomb packaging boxes lipstick and other cosmetic products. You can also contact a packaging manufacturer to get the expert advice for better cosmetic packaging design.