Designs for packaging can be many. But then again, all of the manufacturers are following the path. They are all in an attempt to create unique and appealing packaging. So are you. So what makes your packaging something that people will want to buy it? Well, it’s the ideas that to add into your Custom Kraft Boxes packaging that will help you get the edge. Make you incorporate the ideas if you wish to win the competition. But keep in mind the following too:
Can you see your packaging as being creative or innovative? Are you following the current trends? Will your packaging impress your customers? If the answer to all these is no, then this is a huge point of concern. And our guess is that most of the packaging you have will have the same impact. Therefore, you need to have packaging that gives the most innovative and creative touch. For say, you have created a bottle for ketchup that is upside down and it fits easily in the refrigerator door. Now others started to follow your lead. Now you need to take your packaging to the next level.
You should have a packaging that is easy to use. Don’t make it too complicated or complex that people find it difficult to open. For instance, for those liquid based products, you can use the easy pour or spout feature. By all means you need to ensure your packaging has all those factors that offer convenience and ease to your customers in every way. A customer that finds it difficult to open up a packaging will never want to buy it. They need comfort and ease. Give them that. If anything else, you are just sending them away to other brands.
Your packaging needs to have features that can increase your product’s lifespan. There are times when you need to pack edibles inside the packaging and if there is no such feature, they won’t even last a day a week, in most cases a day. It is therefore important for you to use packaging material that has the ability to increase the life expectancy of whatever you pack inside it. It should be done in a way that the products can last even a few months if they have to. But at the same time, even when opened after a month’s time, the product needs to be fresh as right out of the oven.
Choosing standard sized boxes is never helpful. You need to customize your packaging. You should create a box that is the exact size of your product for that perfect fit. We have an even better idea. You can customize your boxes into unique and intriguing shapes, designs and styles for your product packaging. Think of a packaging style never seen before in the marketing, something that is different from all those regular packaging that you always come across. You need to think of a design that can grab the attention of the buyers on an immediate basis. It needs to have the unique innovative touch that will make the customers go ‘wow’ at first glance.
When it comes to your packaging, you need to be substation with that. Using a lot of material for packaging is never a good choice. And that too for a single product. There are times when companies have a packaging box that is not the right size for the product. There is still some space left in the packaging after you’ve placed the product inside. So to keep the product safe, you fill the box with fillers and other protective stuff to keep the item safe and in one shape. It may sound all good to you but you have no idea how much the customers get annoyed by this one particular factor. You are the one who created this mess and you leave it to the customer to clean it up or dispose it. Don’t do such a thing, and don’t use a material that cannot be recycled. You may not have any clue but this is one of those factors that make consumers switch to other brands. If you packaging gives them the slightest of all hints that your packaging is one of the main sources of global warm and it’s damaging the earth, you will have them thinking that you are insensitive toward nature. Be wise with your choices.
Customers are always in search of comfort, ease, and convenience. Your packaging should be able to offer all that and more to the buyers. For say, your product is fairly big for the packaging you have. You somehow manage to stuff the product inside the box but when a customer’s buys it and sees the mistake you have made, they won’t be very pleased with it. They will never like the fact they have to stuff the product inside the packaging every time after use. They would rather choose some other brand is what they think will consider the purchase of your item the biggest mistake they’ve made. But when a product is tiny like a lipstick which they can conveniently carry in their bags or purse, when that item is packed in a large box, this won’t be appealing either. Since they won’t be able to carry the product around easily, they will think of other options to go for. Which is why you need to keep the convenience factor a top priority when having these packaging choices created. If you consider adding in some handles to the packaging too, this will also be of comfort and ease for the customers. They will easily be able to pick the product up from the shelves and carry it to the cart. Another thing you need to consider is making the packaging storable with ease. These are the factors even customers look for.
The last but important thing you need to make sure is the content that you have imprinted on your packaging or boxes. It needs to be both accurate and readable. Because it really irritates the customers when the information given on the packaging is not readable, either partly because of the font or the text being too small in size. If they have to make out every word that’s written on the box, then what’s the point of putting it all up there in the first place? Similarly, when you have given information on your packaging, it’s best you ensure that it’s accurate and related to the packed goods. None of the bit needs to be unnecessary or incorrect. Because this way, you are misleading your customers which is something you are going to regret later on.
A packaging can become from something simple to revolutionary just by adding the spoil date of your product. It needs to state that correctly and effectively. And when you share these details with the customers, they will simply adore your actions. It is therefore important for you to ensure your custom boxes are tempered with all these features and ideas.