You do know Holiday season is the busiest time of the time for a huge number of product makers and businesses. In fact, if you have a look at the statistics, you might see only this time around, nearly 20% of the year’s entire sales are made. This is the time when most of the people out there shop till they drop. They buy gifts for themselves as well as their loved ones. This is the perfect time for brands too to make an impression. Brands really need to focus on implementing some cheer and joy to their Custom Boxes with Logo. They need to focus on adding a whole new level of joy to the packaging as well as products.
However, you must keep in mind the major difference between the unboxing experience of the actual real world and those that customers get when they make purchases through an online entity. What are these differences? Let’s have a look:
Have you ever shopped at Brick-and-Mortars stores for any gift? Mainly, when you are shopping for Christmas, they will include the Custom Oil Boxes packaging as part of the services that are being offered for the season. Even if this service isn’t for free, the charges they are offering are fairly low.
For the most part, you are going to get some cheerful Christmas wrappings on the original boxes that come with the product, designed by the brand itself. However, they are trying to add more cheer and joy to the options. They are trying to spread the happiness of the Season. That is why they try to offer Christmas related packing loaded with laces, ornaments and ribbons.
However, when it comes to the unboxing experience that is something the customers are really after. They are looking forward to this experience, though quite unknowingly. In saying that, how can brands benefit from all of this?
The one thing you can do here is combine functionality along with the most amazing and remarkable designs if you have retail stores as your main sales channel. You must offer to your customers a packaging box that doesn’t need any further assistance or aid to make it more beautiful. The packaging, on its own, needs to be remarkably alluring, attractive and outstanding.
How about you take the constructional makeover into consideration? You can make the packaging flaps simple, but at the same time magnetic. You can include a sliding bottom. Or you can make your packaging two piece. All you need to do is give it that memorable and alluring touch. These are the things that are quite nice to include in the packaging design, especially around this time. You are offering your customers the most desired unboxing experience they have been after, unknowingly.
Now we are going to have a look at the E-commerce world. This is the place where brands usually have to ship their items to products because they are an online entity. Which is why they greatly worry about the safety and protection of their products. They are more than concerned about the products getting to their customers intact and safely. But is this the only concern?
While brands do realize that safety is quite a key element. But keep in mind this is not where it will all end. If safety is key, it doesn’t mean brands can neglect the customer’s most desired experience they have been craving for without saying. Yes, a reason why the customers purchased this good is they are eagerly looking forward to the unboxing experience they will get to enjoy because of the amazing E-Cigarette Boxes. With that, the brands should really not neglect this desire of the customers, especially around the Holiday festivities. Keep in mind, if brands do that, it would be for their own good.
Amazon is the King of the world of e-Commerce. Despite that, it repeatedly made a mistake that has ruined Christmas over the years for many. There are so many people that have complained about the fact it sends products to the customers, especially around the Holiday season, without any festivities or cheers. It doesn’t wrap up any joy around the product thus rigging them of it. In other words, customers felt their Christmas was practically ruined because of this mistake as they sent the products as gifts for the reason. While the e-Commerce giant wasn’t delivering these in the true spirit.
For a majority of the customers, the massive mistake Amazon made seemed nothing like something out of the movie ‘Grinch Who Stole the Christmas’. It fact, the e-Commerce Giant acted nothing less like Grinch itself. They were so busy in avoiding to offer their customers the most memorable unboxing experience they were so yearning for. And they did it quite beautifully too. They rigged the customers of their most desired joy.
Now we are going to have a look at things from a different perspective. Amazon was mainly focusing on all the logistic aspects of its sales. It didn’t have the intent of spreading any cheer, happiness or joy.
With this, online retailers must consider the packaging to be in accordance to the season or festival. If you seriously are not up on investing anything into your packaging design to make it look festive, then you can think of adding a bit of details to it. This too can make a massive difference. But the least brands should do is add something.
You need to face facts! You need to realize that this unboxing experience is quite a cool and hip happening thing. In saying that, it needn’t be limited to only these major players or big corporations in the industry. Even these smaller brands can doll up their packaging by adding these amazingly fantastic ideas that will surprise the customers. With that, regardless of what you are selling, your packaging must include all the cheers and joys of the festivals.
