Brands, in the current times, are desperately trying to deal with the economy and make heaps of profit. For this purpose, they need to work their brains and create the most amazing kind of Custom Packaging that will in every way cut down the cost. We have lined up some ways in which brands can do exactly that:
You look up for a design over the internet. Or perhaps you already have an idea in the head. But you want to amp it up. There may be certain elements in the design that might need a bit of tweaking. But once brands do that, they can be standouts in the lot. They can beautify any design or style by adding in amazing patterns and colors. But then again, they need to be careful not to go overboard with the whole thing to trash the design.
Patterns and textures can be used in ways to brand the product either within the box or outside the packaging. You can make use of tissue paper or paper wrap within the box for this purpose. Or perhaps brands can do something that will be quite timeless like polka dots or strips. Or how about a custom pattern? That too will work amazingly well. It’s all up to the brand though but things can turn out pretty well.
We have seen a number of companies that wrap up their products in a way that they seem more like a gift than a product itself. What they do it wrap up the whole product in a pattern that is completely paper-like?
Now we will move on to the packaging colors. The choices you choose for the packaging will prove to be the best reflection of who you are as a brand and the kind of products you are into manufacturing. Think long, hard and deep about which color to go for. For instance, orange is a color that is fresh and vibrant. It will make the boxes scream Shutter fly. Then there is the robin egg blue tone that seems to be quite sophisticated. The boxes clearly scream out where they came from. It’s fairly obvious the gifts are from Tiffany & Co.
Now it’s time to have a look at the font brands choose for the packaging. The first thing they need to keep in mind is the font being readable enough. Brands should be cautious of the fact that buyers can pick up the item and put it back the very instance if they are unable to make out what’s written on the packaging. If they can’t understand a single word, they won’t buy the item. But then again, it doesn’t mean at all brands should go for the simplest font. They need to choose something appealing and classy. But at the same time, it needs to be readable.
In current times, people love sharing every single thing with others. It’s not just their relatives and friends but the entire world. Then why don’t brands make a packaging that is easy for them. For instance, there are a number of cosmetic and beauty brands with packaging options that simply ooze sharability right, left and center. If brands are able to encourage the buyers of sharing their personal experience with their family and friends, or in boxing everyone or perhaps telling them the whole story on social media, it is going to be amazing for them. Then need to think of adding social media handles, QR codes, or perhaps some hashtags to the boxes for the purpose of intriguing the buyer’s interest.
This is the best kind of advertisement a brand can get. And it’s coming directly from one happy buyer who quite excitedly and joyfully shares with the entire world the brand’s product on world-famous platforms and social media networks.
Brands need to keep in mind that the word of mouth is indeed arguably the most powerful, influential and impacting form of marketing. Brands ideally need to hop on to this marketing train and get straight to work.
Every person on earth, including myself, loves to receive something that wasn’t in the price of the product. This is one of the most exciting and undeniable facts. Since the stuff is for free, everyone seems to get excited by it. If brands are cautious enough to do that, they will get a lot of liking from the buyers across. But if they are worrying about the stuff being on the expensive side, then they needn’t fret. Brands don’t need to go too fancy. Anything simple or humble will do, as long as its free.
Let us help you figure out all those things that you can place in the packaging boxes as a brand. Of course, you have already ensured the boxes are a piece of art. But when you add a little something extra in the boxes that are not included in the cost, this is one of those products that the buyers will never forget. So considering these additions:
If a customer, any one for that matter, purchases or receives an item that is either damaged, broken or missing a piece, it is going to dislike the brand for that mistake. But when it comes to the brand itself, it has no idea what the precious product is going to go through after being carefully packed by it. The brand ensures every bit of safety though, however when it’s shipped, it will have no idea what the product might experience. Therefore, the brand needs to make sure the packaging itself is quite strong and sturdy in the first place. It needs to be durable enough to put up against heavy weight. For further assurance of the safety and protection of the item throughout, tamper-evident barriers can also be thrown in the packaging. Yes, brands can very well enhance the overall shopping experience of their buyers by employing these techniques in their Cardboard Packaging.
