Your packaging is much more than you think. From representing your brand and communicating with the masses to attracting their attention and encouraging them to buy your product, that's what packaging can do. Your product's vape packaging communicates, giving customers a reason to purchase from you. It builds up your brand recognition as best as possible and represents you well enough.
Think of the well-known store that sells clothes. What do they usually pack? They primarily use paper bags, as most global chains do. But if they try to get branded boxes for their clothes, they can easily be outperformed, making them more popular. Also, customized boxes don't cost as much as paper bags. As a cheaper solution and with a touch of creativity, you can make the boxes festive in no time.
When you create well-thought-out packaging, you are trying to convey that you wish to deliver the best to your customers in all ways possible. They also feel like someone they don’t even know cares about them. It’s just a matter of these small details that you add to your packaging that make them feel that way.
It is the job of companies to communicate their brand messages to their customers. This communication helps customers build a strong bond with the brand. Also, this way, the brand is trying to address the customer’s needs very effectively.
Dollar Shave Club is an ideal example of what we are trying to say here. Their packaging is all about talking to the customers. Everything in the package communicates with the audience. In the same way, they manage to integrate their audience’s needs with their product. Plus, they have a very unique and clever way of doing it. This leads to the whole unboxing experience. The packaging and unboxing are a bit witty and slightly cocky but, at the same time, classy.
If you try a little tricky, you can do all the same with your packaging and offer the same to your customers. You can create a strong bond with your customers by understanding their motivations in the best way possible. But we are not saying you need to hurt your wallet to do that. You should only focus on the packaging and sending out the right message. But that can be done well within a set budget, too.
So, to make things happen well, you need to study the audience you are targeting. You have to figure out the problems that you tend to solve for them. You have to make sure that you communicate this factor throughout your packaging design. As a result, they will have one of the most incredible unboxing experiences that will speak for itself.
You know the power and impact of YouTube, but now you don’t! So, how about you use this power to get the word out? Just think how impacting that is going to be. Type in ‘Christmas unboxing,’ and you will get many videos. If you look closely, all these videos will have millions of views. These kinds of Holiday unboxing videos can get your word out.
People are just crazy about these videos. It is not just the holiday videos of packages being ripped off and products being unboxed, but also, in regular times, when there is no event or occasion, people like to share what they bought or got. YouTube thus has the power to get your word out, too. So why are you missing out on things?
Think of it this way. You are struggling to make your mark. Trying very hard, but still no luck. But then you create this fantastic packaging that offers the most incredible and memorable unboxing experience. And there you go! You’ve just hit the mark and generated an opportunity to go viral. This is one of those opportunities for your brands that you don’t get quite often.
When a customer grabs hold of your product because of your packaging and likes what it see, they may create related content. This potentially created content is one of the best kinds of marketing and also free. That’s one thing you get for free!
And if you have an influencer strategy, the viral thing can help, too. You can find a few influencers and send them your products. They can do the unboxing for you and in front of the whole world. They can help you go viral. If the unboxing goes viral, it’s the perfect way to get a lot of customers and increase sales.
Influencers have an advantage. People listen to what they say. They can tell many cool things about your brand and present you as a star. This will appeal to the masses, especially your target audience.
Try to give an unforgettable unboxing experience through your Retail packaging box, and the results will simply dazzle you.
