DO you know why people get excited when their favorite brand announces to release a new product? The reason of customer excitement is not the new product but the loyalty to the brands. It is their anticipation based on their experience with the brand. It is not just that brands have a strong position in the market but they know how to present their products in compelling packaging. When it comes to soap boxes, the packaging has a great impact on how customers perceive your brand.
The biggest mistake which most of the brands make is they fail to realize how the packaging and brand building has connected. The main reason for a product failure in the market is that the brand has sabotage the packaging box design. When you design, launch and sold the packaging with the brand at its core, the success will be yours. Packaging Design and the brand should be aligned together. Otherwise, you will only confuse the customers and lose your credibility in the market.
When you are designing soap packaging boxes, you need to consider the brand image which you want to build. Here are some valuable tips to achieve the synchronization between product design and the brand.
Before you start the packaging design, it is better to complete the brand story which you want to tell through the packaging. Keep in mind the story should be generic which should align with all your product design. Before writing the brand story, ask yourself a few questions.
Once you have found the answer to the above questions, it will be easy to convey your brand story through packaging. It will give a better narrative of your brand to your loyal customers.
The packaging box is not just a way to present or deliver the product. To deliver your message, to convey your story or to build the brand image, you should think of the box as an avatar. While marketing your product, you create a persona of your ideal customers, but this time take the box instead of the customer. It is the point where you can easily create the personality of your brand.
Let's take the example of custom cereal box packaging, think of your product design as the persona and start designing the packaging around it. Potential customers will instantly notice the authenticity and will surely make a purchase decision. It will also help you to meet the customer’s expectations about your brand.
It is also one of the common mistakes which you will notice in the soap packaging design. Custom soap boxes with windows don't need a bold design to attract the audience but some brands still do it. In an attempt of doing something creative, you are making a huge mistake. It can be your luck if your product with a complicated design gets sold, but it is only for one time.
Don’t go over the board in embellishing the box design. Your approach should be simple and minimal. The design should be simple. It will help customers to easily understand the concept. Usually, it is the simple design which wins the heart of the customers. You can also stand out with a minimal box design.
There is a famous saying that whatever you do with your packaging design, builds an image of your brand. Design is all about providing a customized experience to your customers. So, it is important to make a consistent brand image with your product packaging. We are not saying to use the same design for all the types of soap products but the main concept should be consistent.
It simply means that you should try to align the box design with the brand's value and identity. You don't need to paste your logo on everything. But the design should be the reflection of the brand image. It could be the logo, typography, color or any other design element. Even you choose to be different; it somehow should reflect your brand.
Don't ignore the importance of packaging for your brand. The product design will have a strong impact on the customer's perception of your brand. It is the first interaction of customers with your name, and you cannot lose this golden opportunity to make a lasting impression. So, it is essential to invest your time, money and effort in the packaging design of soap products.
Packaging investment is not just about the money. You have to give it the full importance that it needs. Soap brands usually make this mistake and consider product quality more valuable. But it is not the case, packaging quality is as important as the product quality. Once you are successful in designing the packaging which connects with customers, you will get instant brand recognition and awareness.
Whether it is soap or cereal boxes, effective packaging design can help you to attract more customers and get better product sales. Like big brand names, if you also want your customers to get excited about your product even before its launch, start building your brand with strong packaging design.
