If you are trying to make the best Custom Packaging, you need to follow the right strategies, tips and techniques. These will benefit you in every way. However, choosing all the wrong features and methods, you will end up with a packaging that will only cost you. It is going to be the biggest disappointment ever.
To help you stay on the safer side, here are some flip sides that we have discussed in this article that you need to stay away from.
Everyone knows that you as a manufacturer are trying everything you can to make the packaging as attractive and appealing as possible. But then you need to know there is a limit to that. When you try too hard and exceed your set limits, there is a high possibility it can go against you. For say, you made an exceptional packaging that costed you a fortune. Now this cost is added to the final cost of your product. Now your product costs more than required and customers will not be happy with such a choice because they are the ones who have to pay the price.
Which is why you need to be careful overdoing things. Going overboard with the whole customization and decoration will make the final price of the product go high and out of reach for many. The customers either end up paying for the product, or you have to cut down on your profit. Wouldn’t it be good if you made a great packaging that costed you a reasonable amount so that when you add to the price of your product, it completely makes sense and doesn’t overburden your customers?
There are many times manufacturers try to cut down on the cost when it comes to packaging just so they can save some money in one way or the other. Here’s the thing about this. It may sound a like a healthy practice at some points, but for the most part, this is a highly dangerous practice. For say, when they are trying to save the cost, they tend to use cheap packaging material. The cheap packaging material may not be as durable or fine enough for the product. This can lead to your product not getting the right kind of protection it requires. Which means that your product is prone to damage. If that is the case, why are you spending so much on your packaging anyway then? The material that you have chosen for your product is offering you little to no protection at all. Plastic and paper being two of those choices. Have you ever wondered what will happen if your product falls to the ground, or crashes into something, hits into other products or any such thing? Do you think your product will remain safe from damage?
Now you also need to avoid the kind of packaging that can be easily torn while you store it or ship it. Any packaging material being durable or strong will not only keep its shape retained but protect your product too.
This is one of those hot topics everyone loves to discuss these days. Today, 90% people are well aware of all the damages that have been done to the earth and they would like to look after Mother Nature. This is really a sensitive matter in their views and they will not spare a company that is trying to not be careful with their packaging choices. If a company tries to show its being insensitive to the earth, they are literally going to reject the brand based on its packaging choices it has made. The thing is, when companies use packaging material that is non-disposable or non-recyclable, they are being insensitive toward the surroundings and environment. Customers really don’t like this factor and it annoys them greatly. In you have a look at stats, it shows that a huge number of people have reportedly rejected a product and chosen another brand based on the packaging choice of the previous one. It can be this much harmful and damaging for the brand that they are using the wrong kind of packaging material.
Now let’s have a look at a completely different side of packaging here. You may be using the good packaging material. But then again, you are just using a little too much of it. Those companies who tend to do such a thing can also annoy their customers. Because their packaging creates a lot of mess when the customers unbox their goods. Now this mess was actually made by the company itself and the customers end up cleaning it. This is never a good thing to do. Letting the customers clean up something they were not responsible for. Regardless of the packaging choice being disposable. They would rather go for a product that won’t require them to do all the cleaning after they have unboxed the good. There are certain rules and set standards that you need to follow. And when you don’t, customers don’t like it. Don’t use a packaging choice, therefore, that can turn out to be a nightmare of the worst kind.
Companies are trying to be sustainable now. But some are trying a little too hard to go green and be sustainable that they use packaging material to the extent that it’s almost not there. They are using packaging less to almost nothing. This is a huge mistakes brands make because the less packaging material they use leave their products vulnerable because there is nothing left to protect the goods. There is also likely a chance that customers won’t like this thing that you have wrapped up your product in something that just packaging but not really that. It can give them the illusion that maybe they are paying a little too much for a product that is less to nothing. This one factor will really annoy the customers. This is why it’s essential for brands to go for a packaging choice that is the perfect fit and choice for the product. It needn’t be too big or too small. At the same time, not too much of packaging material or too little. The packaging boxes should be the exact perfect size as of the product so that it can fit inside. You need to also avoid choosing packaging that is too large. Now it’s best you choose the perfect packaging.
If you as a business sidestep these crucial factors then you should know that your Cardboard boxes will simply the most loved one of the town.
