8 Tips to design unique soap packaging
Soap is the most used item in every household. More use of a product means an increase in demand which has resulted in more soap brands entering the market. As the number of brands increases in the market, the competition gets tough. It usually makes the brand to think unique ideas to draw more customers towards their products. Soap packaging can help you to set your brand apart in the crowd. There are unlimited packaging ideas but you have to choose the one which can work for you.
If you are confused about what will work for you or not, we can help you in the best way. Out of the long packaging ideas list, we have picked some of the best. Let’s have a look at some of them.
Think about the targeted audience
Customers have the power to make or break the brand. Few bad reviews on social media and you are no more in the favorite ones. While designing your soap boxes, keep the needs of your targeted audience in mind. Do your research to study the packaging design of some famous brands. Ask for customer's suggestions and ideas on social media platforms. You should not be designed for all, only am for your ideal customers.
Consider the box size
Once you have found out about the customer's needs, it is time to choose the perfect box for your product. Keep the width, length and eight of the box according to the product. Also, think about the inside space in which the product will reside. It should not be too much or too little. Choose the soap packaging boxes wholesale according to your product dimensions.
Think a little different
Keep one thing in mind; the product needs to look unique on the shelves. To achieve the goal, it is essential to work on designing a unique packaging. A thoughtful approach and a little creativity can make things happen for you. If everyone is using cardboard for soap boxes, you can go for Kraft. Try to use some different colors instead of old natural and simple hues.
Color choice matters a lot
When it comes to being different, colors have a major role to play. Choose colors that are very different and make your product one of its kinds. You can go with the trend but you never know what will appeal to the customers. Colors can be the deciding factor whether the customers will buy your product or not. Try some different combinations to see how things work.
Design it according to nature
When it comes to custom bath bomb boxes display or soap containers, nature can be your best inspiration. Draw ideas from nature and incorporate them into your packaging design. Customers can relate soap to the beauty of the environment and it can be the best idea for your handmade soap business. The images or colors or the print you are going to use should have a flora theme to inspire customers.
Use your artistic mind
Think like an artist who has a blank canvas in front of him. The sky is the limit when it comes to packaging design and you can think of any idea. You must have a head "Everything sells in the market". But it will only work if you have taken the right approach. The print, design and outside look of the soap box depend on how creatively you can think.
Offer something extra
Everyone loves the offer “Buy one, Get one free". You can also use the trick to attract customers. But instead of offering extra soap, there are a lot more options. You can include discount coupons and give a small sample of your upcoming product. These are smart marketing moves. If you want to make the customer experience more exceptional, add a cute handwritten note in the box.
A little transparency is good
While buying any enclosed product, customers want to see the reality before taking the final decision. It is not possible everywhere. You can give customers confidence in their purchase by adding a little transparency in your packaging boxes. It will reveal the actual product to the customers and they can make the purchase decision easily. A small cutout plastic window on top will be suitable.
Pay attention to product protection
Product protection should be your ultimate goal. The boxes are there to secure the product from environmental factors. Choose the durable material which ensures that the product will remain intact until it reaches its end users. Soap is a delicate product that has higher chances of getting spoiled due to water or heat. Cardboard is the best option as a sturdy packaging material.
Don’t ignore the environmental factor
One of the most necessary factors of the packaging is the use of eco-friendly material. Use cardboard, kraft paper or cardboard to wrap bath bomb packaging or soap boxes. This will encourage customers to choose their brand over others. It is an easy way to enlarge yours sales in a tough competition. Recyclable and reusable packaging stays longer with customers which ultimately results in higher brand recall.