The packaging is the need for every brand to be successful in the market. When it comes to choosing the product packaging boxes, you have two options; standard plain boxes or custom packaging wholesale. When done correctly, custom boxes have the potential to generate great revenues.
Over the years, customize packaging has become the need of companies. It can be in the form of retail packaging, branded boxes, mailer boxes or e-commerce packaging. Custom packaging helps you to stand out in the crowd and have the ability to boost sales. But once in a while, you will come across such companies or customers whostill think the packaging is useless. Because of this, there are somemyths and misconception about the packaging.
Let’s have a look at some common packaging myths that aren’t correct
Brands usually have the conception that custom packaging wholesale is a complicated process. Packaging designers and companies like custom packaging pro have made the whole process so easy. You just have to tell your requirements and can leave the rest on them. The fastest turn-around time is 7 days.The minimum orders start from 100 boxes. You can also go for DIY if you have skills.
The common misconception about custom packaging is that it will add to cost as compared to plain packaging. But it is not even true. The price of packaging decrease as your order of boxes increases. Spending on custom boxes is like an investment. You will get more sales, customers will be loyal and you can market your products easily. Moreover, with personalizing packaging you can save on damaged products and returns.
Do customers actually concern about the packaging? A recent study shows that product with appealing packaging sees more sales as compared to products with plain boxes. Half of the purchase decisions are made in sores solely based on the product packaging. The touch, feel and visual ofyour branding is important. You can see a large number of unboxing videos and packaging pictures on social media. Customers give equal importance to the product and its packaging.
The packaging is not necessary only for your product but also for your brand. If you think you can win the customers with a high-quality product packaged in regular packaging, you are wrong on so many levels. Custom packaging boxes provide protection, help to make an impression and build a unique brand identity. You cannot achieve all this with regular boxes.
Nowadays, brands are focusing on the green element of the packaging. There are many options available that can help you to design an eco-friendly and recyclable packaging. Cardboard, corrugated and Kraft boxes are naturally biodegradable. You can reuse the material in manufacturing purposes. Also, the manufacturing process doesn’t consume much energy.
