4 factors to consider for your cosmetic packaging boxes

4 factors to consider for your cosmetic packaging boxes

2019-12-11 10:45:03

The cosmetic industry is one of the most valuable markets for beauty products. The industry is flooded with thousands of brands. It left brands with little chances to make an impression on customers. The easiest way to stand out in the crowd is product packaging. Custom packaging boxes needs to be unique and attractive. Custom packaging not only increases a customer’s interest but also provides safety and security.

Cosmetic brands know how important the product presentation is to stand out on the shelves. Customers have a short span of time to scan the product and they usually depend on the packaging for it. If your cosmetic packaging is on point, you have a long way to go.

Let’s have a look at fours important components of well-designed custom cosmetic boxes

It should stand out in the crowd

In cosmetic stores, there are many choices available for customers. Brands should design their packaging in an enticing way to set their product apart. If customers are buying a product for the first time, packaging can make a big difference. Customers will surely take a look at unique products and may purchase it. If your product will not stand out on the shelves, it will not see any sales.

Working with the right packaging or designer will help you to design innovative cosmetic boxes. Unique packaging will trick customers and influence them to make the final purchase decision.

It needs to protect the product

The packaging is not only meant to be attractive. It should also serve its main purpose; protecting the product. Custom cosmetic packaging should meet the set standards of safety. From being on the shelves until it reaches its final destination, custom boxes should ensure safe delivery. Some cosmetics are fragile and needs more than just a box for proper protection.

Choose the right material for your custom cosmetic packaging. Cardboard and corrugated cosmetic packaging is the popular choice of brands. Apart from outer packaging, cosmetic glass jars also need inner packaging to avoid any risk. You can use bubble wrap of packaging paper for this purpose.

It should be according to your product

There are thousands of beauty care products are available in the market. Each one has its own needs and requirements when it comes to packaging. Each one is different from others and also used in a different way. So, it is crucial to design the box according to your product.  Before deciding the packaging, ask yourself the following questions.

  • What is your product?
  • How big is it?
  • Is it delicate?
  • Does it need extra or inner packaging?

Above questions will help you to take a better decision. Select the box shape and size according to the product. Don’t force a big product in a small box or a small one in a big box. It will only disappoint customers. Always choose the packaging that works best for your cosmetic products.

It needs to fit in your budget

While designing your cosmetic packaging, there are many factors that can affect your overall cost.  Setting your budget prior to the designing process is a good step. But there is no guarantee that it will work. Sometimes you end up spending more. There are several ways to reduce your cost and save some dollars.

Material for custom boxes is easily available and quite affordable. Decide whether you want to go for a plain box or a customized. Inner or extra packaging for cosmetic products will also cost you some money. Also, decide your printing options before time. In last, your packaging cost should not exceed your product cost.

A good cosmetic packaging ensures that customers will buy the product and use their eyeliner boxes, lipstick and mascara boxes in the right way. If you are in the cosmetic business and want to design perfect packaging, contact custom packaging pro.

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